Responsibilities

• Strongly collaborating with partners
• Creating efficiency
• Identifying trends and areas of improvements
• Work with internal leads and external MMM partners to understand model outputs
• Translate MMM results into clear summaries and actionable recommendations
• Help connect model insights to campaign performance and business context
• Analyze A/B tests and marketing experiments across channels
• Build clear readouts: what worked, what didn’t, and what to do next
• Help maintain a structured test-and-learn approach across marketing
• Support weekly and monthly marketing performance reviews

Requirements

• 2–5 years of experience in marketing analytics, business analytics, or similar roles
• Experience with marketing performance metrics and digital channels
• Experience in retail or eCommerce
• Exposure to MMM, attribution, or marketing measurement frameworks (direct or indirect)
• Experience analyzing A/B tests or experiments
• Strong analytical and problem-solving skills
• Ability to clearly communicate insights to non-technical stakeholders
• Familiarity in using Gen AI tools like Claude, ChatGPT to improve productivity and analysis
• Familiarity with tools like GA4, Tableau, SQL, or similar

Benefits

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise