Responsibilities

• Description This is a remote independent contractor opportunity working closely with our US-based team. Candidates should have strong English communication skills and substantial overlap with US Central or Eastern Time business hours.
• Successful candidates will operate as independent contractors and are expected to manage their work independently while meeting agreed-upon deadlines, deliverables, and communication expectations.
• At Rankings.io , we help elite law firms dominate their markets with world-class SEO, paid media, and data-driven strategy. As our measurement ecosystem expands, we are hiring a Marketing Analytics Implementation Specialist to ensure every marketing touchpoint is accurately tracked, validated, and connected to downstream intake and revenue.
• This is a technical, detail-oriented role responsible for clean data capture, dependable tracking architecture, and cross-platform attribution accuracy across websites, ad platforms, and CRMs.
• Attribution Architecture and Strategy :
• - Maintain and evolve our multi-touch attribution framework across paid media, organic, social, website
• - interactions, phone calls, and CRM intake workflows.
• - Define and enforce channel classification rules, naming conventions, and lead source hierarchies.
• - Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for Account Managers and Project Managers.
• Cross-Platform Tracking and Measurement :

Requirements

• This role requires substantial overlap with US Central and/or Eastern Time business hours to support collaboration and communication with team members and stakeholders.
• Ability to work independently and manage priorities in a remote environment.
• 3+ years in an attribution, analytics, or digital measurement role.
• Strong experience with GA4, platform pixels, enhanced conversions, CAPI, and cross-channel attribution workflows.
• Familiarity with LeadDocket, Clio, HubSpot, and/or Salesforce.
• Proficiency with Zapier, APIs, and webhook-driven data flows.
• Experience troubleshooting form tracking, phone tracking, and intake system attribution.
• Detail-oriented with excellent problem-solving and communication skills.
• Agency or legal marketing experience is preferred but not required.
• Technology and Security Requirement: As a condition of this role, employees and contractors must install and maintain Huntress, our endpoint security software, on any computer used to access company systems. Huntress is used for security detection and alerting only, including identifying malicious files and suspicious activity. It does not provide our IT team with the ability to remotely access, view, or control your device or access your personal files, data, or information. Candidates must be willing and able to meet this security requirement for the duration of their employment or engagement.