Responsibilities

• As the Associate Director, Media Analytics & Reporting, you’ll partner with the VP of Media, Media Director, and our media partners to analyze/ report on paid media campaigns, provide recommendations for audience segmentation evolution, and develop testing opportunities that support growth goals. Current focus will be on the well-known He Gets Us campaign, from the Super Bowl and other iconic media moments to evergreen campaigns, with future evolutions into other territories.
• The Associate Director, Media Analytics & Reporting serves as an internal media SME for Come Near.
• Understand target audiences and marketing needs, identify measurement/tracking tactics that will deliver measurable results to further assist in development of marketing campaigns, with emphasis on media.
• Collaborate with Product Team, including Data and Measurement Director on reporting dashboard, vendor API connections, and QA of data on an ongoing basis.
• Skilled in understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
• Translate data insights into actionable recommendations to optimize marketing tactics and improve success metrics
• Deep understanding of the MarTech/AdTech eco-system and standard measurement approaches (ex: MMM Box-Jenkins / ARIMA, Bayesian, MTA, Dynamic Linear, etc.)
• Conduct in-depth analysis of marketing data, including mix modeling and advanced segmentation
• Skilled at identifying or creating new testing recommendations to support goals/objectives
• Advanced knowledge of reporting dashboards, mapping data, and taxonomy requirements for connecting multiple data sources

Requirements

• Bachelor’s degree in Business, Marketing, Statistics, or related field preferred
• 10+ years of media/marketing measurement strategy, analytics and reporting leadership either client or agency side, three (3) years of which working with large (Fortune 500) advertisers
• 6+ years of experience in the direct management of team members and/or an external agency, including assisting in development, training and coaching
• Advertising or in-house agency experience working with multiple marketing/creative groups is favorable, but not required
• Exceptional knowledge of marketing/advertising, sales, and business processes
• Demonstrated fluency in all forms of media measurement (traditional, digital, and emerging)
• Working knowledge of how to use A/B or MVT landing page testing to optimize advertising, campaigns, and lead generation.
• Expert experience with analytics and tracking platforms — Adobe Tag Manager, Adobe DTM, Adobe Analytics, Google Analytics, and Data Studio — including tagging, campaign tracking, web-based dashboards, and troubleshooting reporting issues via APIs
• Strong project management and business writing skills, with professional competency managing complex projects, internal clients, and multiple resources
• Effective time management and organizational skills