Paid Search Manager

Responsibilities

• Develop and execute channel-level strategies across Google Ads, Meta Ads, CTV/OTT/ZTV, and other paid advertising platforms.
• Translate overarching marketing objectives and campaign direction into platform-specific strategies, campaign structures, audience plans, and execution priorities.
• Make strategic adjustments within assigned advertising mediums based on performance trends, audience behavior, platform developments, and testing results.
• Oversee campaign targeting, bidding strategies, placements, keyword management, creative testing, and conversion optimization.
• Identify opportunities to improve platform performance, test new advertising capabilities, and refine channel tactics.
• Establish best practices, workflows, and quality standards for campaign execution and optimization.
• Oversee development, launch, monitoring, and optimization of paid advertising campaigns.
• Evaluate campaign performance against established objectives and recommend adjustments to improve traffic quality, conversions, customer acquisition efficiency, and return on advertising spend.
• Lead testing initiatives across audiences, creative assets, ad formats, bidding strategies, and landing pages.
• Ensure campaigns align with approved messaging, promotional priorities, brand requirements, and established marketing direction.

Requirements

• Bachelor’s degree in Marketing or related field.
• 6+ years of hands-on paid search management experience.
• Strong analytical and strategic thinking skills.
• Experience overseeing budgets and performance reporting.
• Excellent communication and collaboration abilities.
• Proficiency with Microsoft Office Suite or related software.
• Robust experience with Google, Meta, OpenAI, and other digital advertising platforms.
• Working knowledge of Microsoft Office Suite.
• Comfortable navigating computer systems and software to assist customers or manage activities.
• Excellent verbal and written interpersonal and communication

Benefits

• Competitive pay
• Medical, dental, and vision insurance
• Paid time off and paid holidays
• 401(k) with company match
• Associate discounts
• Career growth and advancement opportunities
• Training and professional development
• A collaborative, team-focused work environment