Paid Media Strategy Director

Responsibilities

• Acting as primary point of contact for clients on a day-to-day basis – working closely with them to intimately understand their business, their goals, their teams, and how they function.
• Providing the core strategy, planning, and recommendations to further improve the paid advertising programs of your clients.
• Identifying opportunities for additional services or resources that help clients achieve their business goals and deliver the best possible work.
• Working alongside Realtime’s internal resourcing team to identify needs and gaps within existing account structure.
• Project managing across the entire team – ad operations, measurement, creative, etc. – to organize and execute around core advertising objectives while keeping the team aligned to the client’s “North Star” goals.
• Managing and presenting on regular and ad-hoc client calls
• Organizing internal touchbases and alignment points
• Deliver forecasting, upsell opportunities, and other revenue-oriented communications to agency leadership.

Requirements

• Prior hands-on-keyboard advertising experience across paid social, paid search/shopping, and/or programmatic.
• A record of driving results and generating successful business outcomes for both your client and your previous organizations.
• A record of building and managing senior client relationships and the ability to connect with people in a business setting.
• Prior experience managing teams that include adops as well as account managers.
• An understanding of advanced measurement approaches and tools, inclusive of MMM and incrementality, that will help your clients better understand the connection between investment and performance.
• The ability to clearly and effectively articulate complicated and technical elements and results of advertising programs.
• A general understanding of other important components of advertising programs, including; measurement and attribution, creative/influencer, affiliate marketing, the relationship between organic and paid, etc.
• Experience building multi-channel media plans inclusive of both digital and traditional media buys.
• Experience working with direct publisher partnerships and building RFPs and corresponding workflows that specifically accomplish client needs.
• Experience leveraging analytics tools like Google Analytics, Adobe, or other site analytics.