Paid Media Strategist

Responsibilities

• Develop and manage paid advertising campaigns across LinkedIn, Google Ads, Meta, and other relevant platforms.
• Build full-funnel marketing campaigns designed to drive awareness, engagement, lead generation, and conversion.
• Create audience targeting strategies based on demographic, behavioral, and intent-based data.
• Manage campaign budgets and optimize spending to maximize ROI and efficiency.
• Design and implement sophisticated retargeting campaigns across multiple channels.
• Build audience segmentation strategies that improve engagement and conversion rates.
• Create multi-touch nurturing campaigns that move prospects through the buyer journey.
• Continuously refine audience pools to improve campaign effectiveness and reduce acquisition costs.
• Monitor campaign performance and identify opportunities for improvement.
• Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution.

Requirements

• 3–5 years of experience managing paid digital advertising campaigns.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager.
• Demonstrated success building and optimizing lead generation and conversion-focused campaigns.
• Strong understanding of audience targeting, retargeting, attribution, and conversion tracking.
• Experience managing advertising budgets and measuring return on investment.
• Analytical mindset with the ability to interpret data and make informed optimization decisions.
• Excellent communication and project management skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Preferred

• Familiarity with HubSpot, Google Analytics 4, Google Tag Manager, and CRM integrations.
• Experience with marketing automation platforms and lead nurturing workflows.
• Knowledge of SEO and broader digital marketing strategies.
• Certifications in Google Ads, LinkedIn Marketing Solutions, or Meta Blueprint.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Health savings account option
• 401(k) & other retirement benefits
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance
• Paid time off