Director of Paid Media

Responsibilities

• Department Strategy & Performance Leadership — 20%
• Establish and evolve Kind's paid media strategy, standards, and approach to campaign management across the client portfolio.
• Set expectations for account strategy, performance analysis, optimization, testing, reporting, and quality assurance.
• Guide account-level strategy and oversee performance trends, identifying risks and opportunities across clients.
• Develop strategic recommendations for budget allocation, channel expansion, testing, and account growth.
• Evaluate emerging platforms, automation, and acquisition opportunities based on their potential business impact.
• Partner with agency leadership on paid media priorities, resource needs, service development, and business planning.
• Establish repeatable processes that improve quality and consistency without creating unnecessary complexity.
• Hands-On Account Strategy, Analysis & Execution — 35%
• Maintain direct ownership of complex, strategically important, or high-risk client accounts.

Requirements

• 6+ years of paid media experience, with deep expertise in paid search and experience across multiple client accounts.
• Demonstrated ability to develop strategy and execute it directly, including complex campaign optimization and troubleshooting.
• Strong understanding of how acquisition marketing connects to qualified leads, admissions, and business outcomes.
• Experience evaluating lead quality and performance using advertising, call tracking, attribution, and CRM or admissions data.
• Confidence leading executive-level client conversations, including challenging discussions about performance, strategy, and expectations.
• Experience guiding other marketers, delegating work, reviewing quality, and establishing standards.
• Ability to balance department-wide priorities with direct account ownership and execution.
• Strong analytical judgment and the ability to make decisions with incomplete or imperfect data.
• Excellent communication skills, including the ability to explain technical and performance concepts in clear business language.
• A proactive, adaptable approach to working in a small agency where leaders remain close to both the strategy and the details.

Preferred

• Experience with CallTrackingMetrics and/or CallRail.
• Experience with CRM (Kipu, Dazos, Hubspot, Salesforce, etc) or admissions systems and connecting downstream business outcomes to marketing activity.
• Experience with Meta, YouTube, programmatic, or other acquisition channels.
• Experience developing paid media service offerings, internal processes, and delivery standards.
• Experience with formal people management, performance reviews, and team development.
• Experience with Legitscript, HIPAA compliance, and the restrictions of a protected industry.

Benefits

• Dental insurance
• Health insurance
• Unlimited paid time off
• Work from home
• Benefits Support: 75% premium coverage for your health insurance.