Senior Director, Paid Media

Requirements

• You have personally managed $1M+ per month in Meta ad spend. This is a hard floor, not a preference; you’ve done this hands-on, not just at a strategic level
• A proven track record running profitable, ROI-positive paid media in the lead generation space. eCommerce or brand-building backgrounds are not the right fit for this role
• Experience working in a performance-first environment where every dollar of spend is expected to earn its place
• A genuine command of what makes paid social work: creative diagnosis, audience strategy, bidding mechanics, and the ability to distinguish a creative problem from a targeting problem from a measurement problem
• Experience running ads across search, display, native, and retargeting platforms - even if Meta is your primary channel
• Experience building or scaling a paid media team, including hiring and developing junior channel specialists
• Genuine enthusiasm for using AI tools to accelerate creative production at scale
• A strong understanding of how ad creative, landing page experience, and lead intent interact to drive downstream quality, not just top-of-funnel volume
• Experience in the insurance vertical or adjacent regulated categories (financial services, health, legal) is strongly preferred.
• Familiarity with lead gen compliance requirements, including TCPA, state-level advertising rules, and platform-specific policy constraints is strongly preferred

Preferred

• Experience in the insurance vertical or adjacent regulated categories (financial services, health, legal) is strongly preferred.
• Familiarity with lead gen compliance requirements, including TCPA, state-level advertising rules, and platform-specific policy constraints is strongly preferred

Benefits

• Annual bonus program and participation in our Restricted Stock Unit program
• 100% Employer-paid health, dental, and vision insurance for you, your dependents, and spouse or registered domestic partner
• 100% employer-paid long-term disability and life insurance
• 401(k) retirement plan with matching contributions to help you plan for your future
• Open Paid Time Off policy with a birthday day off, 13 holidays, and 5 Recharge days
• Professional development reimbursement
• Cell Phone, Wellness, and Internet expense reimbursement, along with a subscription to the Calm App
• 100% fully paid parental leave for team members up to 22 weeks for the primary caregiver and 12 weeks for the secondary caregiver
• Dog-friendly offices (LA and AZ) along with a $300 pet adoption reimbursement