Senior Director, Paid Media

USA (Remote)

$156K/yr – $220K/yrSenior LevelFull time

Posted 14 hrs ago

Job Summary

Own the paid media programs from strategy to execution for high-spend campaigns with a focus on lead generation, creative diagnosis, and cross-channel optimization, while building and guiding a performance-driven team and driving AI-enabled creative production in regulated categories.

Job Description

Requirements

  • You have personally managed $1M+ per month in Meta ad spend. This is a hard floor, not a preference; you’ve done this hands-on, not just at a strategic level
  • A proven track record running profitable, ROI-positive paid media in the lead generation space. eCommerce or brand-building backgrounds are not the right fit for this role
  • Experience working in a performance-first environment where every dollar of spend is expected to earn its place
  • A genuine command of what makes paid social work: creative diagnosis, audience strategy, bidding mechanics, and the ability to distinguish a creative problem from a targeting problem from a measurement problem
  • Experience running ads across search, display, native, and retargeting platforms - even if Meta is your primary channel
  • Experience building or scaling a paid media team, including hiring and developing junior channel specialists
  • Genuine enthusiasm for using AI tools to accelerate creative production at scale
  • A strong understanding of how ad creative, landing page experience, and lead intent interact to drive downstream quality, not just top-of-funnel volume
  • Experience in the insurance vertical or adjacent regulated categories (financial services, health, legal) is strongly preferred.
  • Familiarity with lead gen compliance requirements, including TCPA, state-level advertising rules, and platform-specific policy constraints is strongly preferred

Preferred

  • Experience in the insurance vertical or adjacent regulated categories (financial services, health, legal) is strongly preferred.
  • Familiarity with lead gen compliance requirements, including TCPA, state-level advertising rules, and platform-specific policy constraints is strongly preferred

Benefits

  • Annual bonus program and participation in our Restricted Stock Unit program
  • 100% Employer-paid health, dental, and vision insurance for you, your dependents, and spouse or registered domestic partner
  • 100% employer-paid long-term disability and life insurance
  • 401(k) retirement plan with matching contributions to help you plan for your future
  • Open Paid Time Off policy with a birthday day off, 13 holidays, and 5 Recharge days
  • Professional development reimbursement
  • Cell Phone, Wellness, and Internet expense reimbursement, along with a subscription to the Calm App
  • 100% fully paid parental leave for team members up to 22 weeks for the primary caregiver and 12 weeks for the secondary caregiver
  • Dog-friendly offices (LA and AZ) along with a $300 pet adoption reimbursement
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MediaAlpha

4.5 Glassdoor

MediaAlpha uses technology and data science to help businesses optimize their customer acquisition efforts.Our customer acquisition solutions are designed to reach consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, education and more. Whether you’re looking to generate demand or get the most from the shoppers that come to you, we can help you maximize the value of every consumer interaction.

Founded in 2011
Los Angeles, California, USA
145 employees (10 in marketing)
87% recommend to a friend
85% CEO approval

Salaries

Posted range

$156K/yr – $220K/yr

Taken straight from the job posting.

See all MediaAlpha salaries

Funding

Total Funding
$145.4M
Last Raise
$125.4M
Post IPO Secondary, 2 years ago

Funding History

  • May 2024
    Post IPO Secondary • $125.4M
  • Feb 2019
    Private Equity
  • Jun 2017
    Debt Financing • $20M

Traffic Signals

Monthly Visitors
6.4M
Traffic Source Mix
Search
0.9%
Direct
16.8%
Referral
45%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~148

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Senior Director, Paid Media

MediaAlpha · USA · Remote