Paid Media Specialist

Denver, CO (Hybrid)

$70K/yr – $85K/yrMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own end-to-end creative production workflows and affiliate channel execution, driving partner engagement, campaign performance, and cross-channel testing.

  • Lead multi-channel creative production and tracking across agencies
  • Drive affiliate channel execution with external partners
  • Develop and optimize paid media briefs and channel-expansion efforts

Job Description

Responsibilities

  • Media Project Management (core focus)
  • Coordinate end-to-end creative production, partnering with our creative team and agencies to track deliverables, maintain timelines, and ensure creative requirements are met for each channel.
  • Collect, package, and traffic creative assets for Meta, Google, TikTok, Reddit, and other platforms, ensuring agency partners receive everything needed for successful campaign launches.
  • Manage the creative intake and briefing process.
  • Affiliate Channel Ownership (core focus)
  • Own the day-to-day execution of the affiliate channel in partnership with our external agency.
  • Draft compelling product and promotional briefs that drive partner engagement and posts.
  • Keep a steady pipeline of content flowing to partners - whether self-authored or sourced from the creative team - and manage the sampling program, coordinating product seeding and follow-up.
  • Support the Senior Paid Marketing Manager with channel budgets, forecasting, and special campaigns.
  • Paid Channel Support & Growth

Requirements

  • 3+ years of marketing experience, including 2+ years in hands-on digital/performance marketing.
  • Direct experience with affiliate or influencer/partnership marketing, including drafting briefs, managing partners, and coordinating with agency partners.
  • Demonstrated project coordination experience managing multiple deliverables, deadlines, and stakeholders.
  • Hands-on experience managing campaigns in one or more paid advertising platforms (Meta, Google, or TikTok).
  • Intermediate Excel or Google Sheets skills, including formulas, sorting/filtering, and basic reporting.

Preferred

  • Experience working for a high-growth consumer goods company.
  • Experience working at a marketing or affiliate agency.
  • Experience owning a marketing channel with accountability for performance goals and results.
  • Working knowledge of affiliate and paid media platforms (Impact, Meta Ads Manager, Google Ads, or TikTok Ads Manager).
  • Familiarity with project management tools such as Asana, Monday.com, or Trello.
  • Familiarity with creative collaboration platforms such as Figma.

Benefits

  • Employer-paid medical (HDHP & PPO options) and dental plans
  • Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance
  • Company-sponsored life, AD&D, short-term disability, and long-term disability coverage
  • Affordable coverage for dependents and domestic partners
  • HSA with monthly employer contribution
  • FSA, dependent care, and commuter spending accounts
  • Employee Assistance Program (free mental health, financial, and legal counseling)
  • Professional development reimbursement program
  • Volunteer and community-building opportunities
  • 401(k) with company match
Truewerk logo

Truewerk

5.0 Glassdoor

TRUEWERK began with the belief that we could uplift today’s trade professionals by creating the highest-performing workwear in the world and celebrating the people who Werk Wonders in it.Inspired by the systems used by elite military personnel and professional mountain guides, we optimized technical fits and emerging fabric technology and applied them to the modern job site. TRUEWERK was founded in 2015 by Brian Ciciora on a simple but strong conviction that business should be a platform for advancing humanity, not just profiting from it.We carry our mission to provide trade professionals with the ultimate tools to solve challenges for their communities and beyond. And by celebrating each pro’s win along the way, we can create a community that’s truly in awe of true work.

Founded in 2015
Denver, Colorado, USA
59 employees (13 in marketing)
0% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
715.8K
Monthly Google Ads Budget
$38.2K
Traffic Source Mix
Search
33%
Direct
55.3%
Referral
3.8%
Social
6%
Paid
1.8%

Headcount Trend

Current headcount: ~59

Marketing Team

Marketing Team Size
11 (19% of company)
Median Career Experience
8 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$12.6M
Last Raise
$7M
Series Unknown, 3 years ago

Funding History

  • Jun 2023
    Series Unknown • $7M
  • Apr 2022
    Series B
  • Sep 2020
    Series Unknown • $2.8M

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