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Truewerk

Brand

5.0
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Open positions4 open marketing positions

Truewerk logo

Lifecycle Marketing Manager

Truewerk

Denver, CO (Hybrid)

$90K/yr - $100K/yrIn-houseFull-timeMid level5+ years exp.
6 weeks ago
Truewerk logo

Paid Media Specialist

Truewerk

Denver, CO (Hybrid)

$70K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.
7 weeks ago
Truewerk logo

Marketing Director

Truewerk

Denver, CO (Hybrid)

$155K/yr - $175K/yrIn-houseFull-timeSenior level
3 months ago
Truewerk logo

Social Media Manager

Truewerk

Denver, CO (Hybrid)

$95K/yr - $105K/yrIn-houseFull-timeMid level
3 months ago

Company overview

TRUEWERK began with the belief that we could uplift today’s trade professionals by creating the highest-performing workwear in the world and celebrating the people who Werk Wonders in it.Inspired by the systems used by elite military personnel and professional mountain guides, we optimized technical fits and emerging fabric technology and applied them to the modern job site. TRUEWERK was founded in 2015 by Brian Ciciora on a simple but strong conviction that business should be a platform for advancing humanity, not just profiting from it.We carry our mission to provide trade professionals with the ultimate tools to solve challenges for their communities and beyond. And by celebrating each pro’s win along the way, we can create a community that’s truly in awe of true work.
Founded in 2015
Denver, Colorado, USA
59 employees (13 in marketing)
truewerk.com
0% recommend to a friend
0% positive business outlook

People

Founders and leadership

Brian Ciciora
Brian Ciciora
Founder / Chairman
At the company for 11 years 4 months
Glenn Silbert
Chief Executive Officer
At the company for 1 year 2 months

Marketing leadership

Emily Sly
Emily Sly
Chief Marketing Officer
At the company for 11 months
Laura Peralta, MBA
Laura Peralta, MBA
Senior Manager, Paid Marketing
At the company for 2 years 4 months
Kaylie Luedke
Kaylie Luedke
Integrated Marketing Manager (Product)
At the company for 5 years 2 months
Nicole Sylte
Nicole Sylte
Marketing Operations Manager, Creative
At the company for 1 year 3 months

Hiring contacts

Brook Vandenbrink
Brook Vandenbrink
People Operations Manager
At the company for 5 years 4 months

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$12.6M

Last raise

$7M

Series Unknown, 3 years ago

Funding history

Jun 2023

Venture Round Truewerk · $7M

Apr 2022

Series B Truewerk

Sep 2020

Venture Round Truewerk · $2.8M

Jul 2019

Venture Round Truewerk · $2.6M

Oct 2016

Seed Round Truewerk · $100K

Audience

Monthly website visitors
715.8K
Month over month-10.6%
Quarter over quarter+127.8%
Top sourceDirect (55.3%)
Ad budget per month$38.2K
Average search rank47.7
Traffic source mix
Direct
55.3%
Search
33%

News

Truewerk Taps Emily Sly for Chief Marketing Officer Role
Nov 19, 2025 • SGB Media Online
TRUEWERK Appoints Emily Sly as Chief Marketing Officer
Nov 17, 2025 • Bluefield Daily Telegraph
TRUEWERK Appoints Emily Sly as Chief Marketing Officer
Nov 17, 2025 • Business Wire

Links

truewerk.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +3.5% year over year
Social
6%
Referral
3.8%
Paid referral
1.8%

LinkedIn followers

Follower count and growth

Total followers

6.6K

12-mo growth

+36.9%

Monthly growth

+5.7%

Salaries

Typical salary range

$125,000 – $140,000

/ yr

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Truewerk insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2015
Headquarters
Denver, Colorado
Employees
51-200
Flat last 12mo
Marketing team
13
22% of company
13 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 3.5%
LinkedIn headcount is mostly flat at 3.5% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Flat headcount last 12 months · More mature
Trend
2021-06-28 -> 2026-01-26
Headcount (12 months)
+3.5%
Last funding round
33 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
715.8K
Month over month-10.6%
Quarter over quarter+127.8%
Top sourceDirect (55.3%)
Traffic source mix
Direct
55.3%
Search
33%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
141 competitor sites
Search traffic: 33.1K organic clicks / 42.1K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+3,146
Ad budget per month
$38.2K
Average search rank
47.7
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
4 open jobs
Open jobs trend: —
Trend
2023-05-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Accountant – Inventory Control

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 2.1 years.

Founder or CEO

Saved founder and CEO profiles.

Glenn Silbert
Chief Executive Officer
Brian Ciciora
Brian Ciciora
Founder / CEO

Marketing team size

Shows saved marketing team size.

13
22% of the company • 13 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 13.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
5 / 5
Work-life balance
4 / 5
Culture
5 / 5
Diversity & inclusion
5 / 5
Recommend to a friend
0%
Positive business outlook
0%

Funding

Shows saved funding data.

Total funding
$12.6M
Last raise
Series Unknown
3 years ago
Funding details
Amount raised
$12.6M
Last round
Series Unknown
Last fundraise
3 years ago

News

Shows saved company news.

Truewerk Taps Emily Sly for Chief Marketing Officer Role
Nov 19, 2025 • SGB Media Online
TRUEWERK Appoints Emily Sly as Chief Marketing Officer
Nov 17, 2025 • Bluefield Daily Telegraph
TRUEWERK Appoints Emily Sly as Chief Marketing Officer
Nov 17, 2025 • Business Wire

Marketing leadership

Shows saved marketing leaders.

Emily Sly
Emily Sly
Chief Marketing Officer

CMO profiles

Shows saved CMO-level marketing leaders.

Emily Sly
Emily Sly
Chief Marketing Officer
Social
6%
Referral
3.8%
Paid referral
1.8%

Total followers

6.6K

12-mo growth

+36.9%

Monthly growth

+5.7%