Responsibilities

• Own product positioning, messaging, and portfolio-level strategy to clearly differentiate TRUEWERK in the market
• Collaborate cross-functionally to bring products to life through compelling storytelling that drives both conversion and brand equity
• Partner with CMO, Creative, and cross-functional Team members to evolve the TRUEWERK brand and ensure consistent expression across touchpoints
• Apply customer, market, and competitive insights to continuously refine positioning and inform product and marketing decisions
• Lead GTM planning across product launches and campaigns, including strategy, calendar, prioritization, and cross-functional alignment
• Drive integrated campaigns from concept through launch across channels, ensuring cohesive execution and measurable impact
• Guide paid, earned, and experiential efforts to ensure consistency, effectiveness, and alignment to GTM objectives
• Partner with Sales to drive growth across enterprise (B2B) and wholesale channels through tailored strategies and enablement
• Develop channel- and account-specific approaches that support sell-through, partner engagement, and brand presence
• Lead brand activation and marketing efforts that build awareness and credibility with trade professionals

Requirements

• Senior-level marketing background with a consumer brand that has scaled significantly (e.g., 2–3x growth).
• Hands-on exposure to a seasonal omnichannel business, ideally in the Apparel/Footwear or Outdoor/Recreation industries.
• Proven track record leading integrated marketing within an omnichannel business, including direct-to-consumer and wholesale/retail.
• Background in developing and evolving brand strategy across channels and customer touchpoints.
• Strong foundation in consumer insights and voice-of-the-customer inputs to inform brand and marketing decisions.
• Hands-on involvement in building or actively participating in go-to-market (GTM) strategy and execution for a consumer brand.
• Demonstrated success partnering cross-functionally with commercial teams, including Ecommerce, Wholesale, and Retail.

Preferred

• Prior responsibility for leading or managing marketing Team members.
• Ownership of, or leadership responsibility for, one or more marketing channels (e.g., social media, PR, ecommerce, paid media, influencer, experiential).
• History of working with diverse teams, functions, or geographies.

Benefits

• Employer-paid medical (HDHP & PPO options) and dental plans
• Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance
• Company-sponsored life, AD&D, short-term disability, and long-term disability coverage
• Affordable coverage for dependents and domestic partners
• HSA with monthly employer contribution
• FSA, dependent care, and commuter spending accounts
• Employee Assistance Program (free mental health, financial, and legal counseling)
• Professional development reimbursement program
• Volunteer and community-building opportunities
• 401(k) with company match