Company overview

TRUEWERK began with the belief that we could uplift today’s trade professionals by creating the highest-performing workwear in the world and celebrating the people who Werk Wonders in it.Inspired by the systems used by elite military personnel and professional mountain guides, we optimized technical fits and emerging fabric technology and applied them to the modern job site. TRUEWERK was founded in 2015 by Brian Ciciora on a simple but strong conviction that business should be a platform for advancing humanity, not just profiting from it.We carry our mission to provide trade professionals with the ultimate tools to solve challenges for their communities and beyond. And by celebrating each pro’s win along the way, we can create a community that’s truly in awe of true work.
Founded in 2015
Denver, Colorado, USA
59 employees (13 in marketing)
0% recommend to a friend
0% positive business outlook

Salaries

Typical salary range

$125,000 – $140,000

/ yr

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.5% year over year

Funding

Total funding

$12.6M

Last raise

$7M

Series Unknown, 3 years ago

Funding history

Jun 2023

Venture Round Truewerk · $7M

Apr 2022

Series B Truewerk

Sep 2020

Venture Round Truewerk · $2.8M

Jul 2019

Venture Round Truewerk · $2.6M

Oct 2016

Seed Round Truewerk · $100K

Audience

Monthly website visitors
715.8K
Month over month-10.6%
Quarter over quarter+127.8%
Top sourceDirect (55.3%)
Ad budget per month$38.2K
Average search rank47.7
Traffic source mix
Direct
55.3%
Search
33%
Social
6%
Referral
3.8%
Paid referral
1.8%

LinkedIn followers

Follower count and growth

Total followers

6.6K

12-mo growth

+36.9%

Monthly growth

+5.7%

News

Links