Social Media Manager at Truewerk | Denver, CO | $95K/yr – $105K/yr

Social Media Manager

Denver, CO (Hybrid)

$95K/yr – $105K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own the social storytelling engine for a crafts-focused brand, translating real tradespeople’s lives into authentic campaigns and a trusted community voice across platforms.

Tell authentic customer stories and translate brand values into compelling social narratives.
Lead campaigns that boost awareness, engagement, and traffic aligned with marketing goals and product pushes.
Collaborate with marketing, product, and leadership to ensure social supports brand and business objectives.

Job Description

Tell the TRUEWERK Story: Create compelling, authentic content that highlights the real lives of our customers — their craft, their challenges, and their wins. Translate our brand values into engaging visual and written narratives across social platforms.
Lead Social Campaigns with Purpose: Conceptualize and launch campaigns that drive brand awareness, engagement, and traffic — ensuring each initiative aligns with larger marketing goals and seasonal product pushes.
Amplify Through Paid Social: Partner with the Paid Media group on content, trends and best practices from organic social to inform and optimize our paid social activities
Collaborate Cross-Functionally: Work closely with marketing, product, and leadership teams to ensure social storytelling supports broader brand and business objectives.
Build & Ignite Community: Develop and execute social strategies that spark conversation, encourage participation, and deepen loyalty. Foster an engaged, proud community around the TRUEWERK lifestyle.
Be the Voice of the Brand: Engage directly with our audience — responding to comments, DMs, and conversations in a way that reflects the TRUEWERK tone: confident, respectful, and real.
Champion User-Generated Content: Partner with customers, ambassadors, influencers, and internal teams to surface powerful real-world stories. Build interactive experiences that encourage the community to share their TRUEWERK moments. Curate and re-share UGC, and manage usage rights to feed usable content to Paid Media group.
Build and Grow our Brand Ambassador Program: Actively recruit and foster Brand Ambassadors through social engagement, bridging the gap between loyalty and influencer programs, and farming a steady stream of UGC for organic and paid media use.
Amplify Cultural Moments: Keep pace with community sentiment, quickly identifying important cultural trends and significant activities. Celebrate the wins, mourn the losses, laugh at the ridiculous moments, and highlight the things that build people up for the edification and betterment of all.
Elevate Content: Create, deploy and optimize content at the speed of the internet. Analyze performance metrics, audience insights, and platform trends to refine strategy and optimize content.

Truewerk

5.0 Glassdoor

TRUEWERK began with the belief that we could uplift today’s trade professionals by creating the highest-performing workwear in the world and celebrating the people who Werk Wonders in it.Inspired by the systems used by elite military personnel and professional mountain guides, we optimized technical fits and emerging fabric technology and applied them to the modern job site. TRUEWERK was founded in 2015 by Brian Ciciora on a simple but strong conviction that business should be a platform for advancing humanity, not just profiting from it.We carry our mission to provide trade professionals with the ultimate tools to solve challenges for their communities and beyond. And by celebrating each pro’s win along the way, we can create a community that’s truly in awe of true work.

Founded in 2015

Denver, Colorado, USA

59 employees (13 in marketing)

truewerk.com

0% recommend to a friend

100% CEO approval