Freelance Paid Media Specialist, Healthcare

Florida, NY (Remote)

Salary Not AvailableIntern/New GradFull time

Posted 2 hrs ago

Job Summary

Own and optimize Google Ads strategy for a healthcare client, oversee in‑platform execution, ensure data quality and compliance, and maintain proactive communication with the Latitude 26 team.

  • Lead strategy, structure, bidding, and budgeting decisions
  • Direct and QA in-house execution and provide guidance
  • Manage cadence: biweekly calls and monthly reports

Job Description

Responsibilities

  • Google Ads strategy and optimization: search strategy, campaign structure, bidding, budgets, keywords and search terms
  • Light Meta oversight: campaign and audience recommendations, a read on creative performance, and budget guidance
  • Monitoring conversion tracking and data quality, including flagging compliance concerns in a healthcare setting
  • Direction and QA for our internal team's in-platform execution
  • A prioritized fix list in month one, based on a review of current account health
  • Making platform changes directly when it protects performance or moves work forward faster
  • A 30-minute call with the Latitude 26 team every other week
  • Async updates by Google Chat or email between calls, with a response within one business day
  • A monthly paid media summary built into our existing client report
  • Occasional client meetings as needed, coordinated through Latitude 26

Requirements

  • Previous paid media work in healthcare is required. Applications without healthcare experience will not be considered.
  • Hands-on Google Ads experience, with Meta as a strong secondary skill
  • Working knowledge of HIPAA considerations for ad tracking and data
  • Comfort directing someone else's execution rather than doing all of it yourself
  • Consistent, proactive communication. This matters to us as much as technical skill.

Preferred

  • Experience in other regulated industries (finance, legal, insurance, pharma)
Latitude 26 Media logo

Latitude 26 Media

At Latitude 26 Media, we help brands show up online with clarity, consistency, and content that actually works.We specialize in the following things — and we do them damn well:- Organic Social Media Management- Short-Form Video Content Creation- Paid Social Media Advertising- Brand Strategy + ConsultingWe work with high-revenue businesses — dealerships, franchise groups, and established brands — that already have in-house marketing teams, but need expert-level support to scale their social presence with intention and impact.Let’s be honest: modern marketing is more complicated than ever. Social media isn’t just “posting a pic with a cute caption” anymore — it’s a full-blown discipline that requires strategy, creativity, and real-time awareness of what’s working right now. That’s where we come in.With nearly 20 years of experience in both B2B and B2C, we stay in our zone of genius: telling your story in a way that builds trust, grows your audience, and turns eyeballs into actual customers. We’re specialists in this corner of the marketing ecosystem — and we stay laser-focused on being the best at what we do.We don’t do copy-paste content. We don’t post just to fill a feed. And we definitely don’t create without a clear purpose behind every piece.We work best with teams who are clear on their goals, appreciate the strategy that goes into impactful social content, and trust us to execute with excellence — not those looking to micromanage or minimize investment.📲 We manage your platforms🎥 We shoot and edit high-performing video💰 We run ads that don’t waste your budget🧠 We guide your messaging + social strategyNo fluff. No spammy hacks. Just social media that connects — and converts.📍 Based in Florida, on the 26th parallel, serving brands across the U.S.🌐 www.latitude26media.com📩 hello@latitude26media.com

Founded in 2025
Palm Beach Gardens, Florida, USA
3 employees (1 in marketing)

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Google Ads Budget
$784

Headcount Trend

Current headcount: ~3
Latitude 26 Media logo

Freelance Paid Media Specialist, Healthcare

Latitude 26 Media · Florida, NY · Remote