Responsibilities

• Own Ritual's omnichannel media budget as one connected system. Lead annual planning, monthly reporting, and in-flight optimization across the full media budget, treating it as a single system to be distributed against opportunity and channel economics.
• Run a continuous testing and measurement roadmap. Partner with Analytics to lead our testing program, anchored in geo-holdout incrementality, MMM, and audience analysis. Expand this program over time to support our omnichannel goals.
• Scale awareness and top-of-funnel media. Build the muscle for top-of-funnel demand creation through TV and other awareness channels. Use reach, frequency distribution, and audience insights to grow household penetration and total demand. Decide which channels are the pillars of awareness expansion, and turn them into operationalized capabilities.
• Own performance creative as a driver of media efficiency. Direct performance creative as a capability inside omnichannel media, and bring a sharp point of view on positioning and creative to the work. Partner with Product & Brand Marketing on execution, treating creative as one of the most important levers for translating complex science into consumer trust.
• Be a strong team operator and cross-functional partner. Lead a team of in-house media strategists and buyers, supported by agency partners, into its next phase of automation and scale. Stay curious about how the rest of the business works, build strong relationships across channel leads, Analytics, and Brand, and guide your team to do the same, so media operates as a true partner in a matrixed organization.

Requirements

• 12+ years of progressive media experience, including VP-level or equivalent senior leadership scope, with a track record of scaling media investment in a high-growth consumer brand beyond $500M in revenue.
• Proven expertise in omnichannel media across top-of-funnel and performance channels — TV, paid social, paid search, influencer and creator, affiliate, and retail media — with specific, demonstrated experience scaling TV and the measurement pivots it requires.
• Demonstrated experience bringing a media buying organization from a performance-media focus to sophisticated audience targeting and measurement, including MMM, operationalized incrementality testing, and audience analysis.
• A clear command of payback and channel economics, with a track record of optimizing for profitable new customer acquisition and making the tradeoffs between sales channel economics explicit.
• Strong people leadership experience, with a track record of building and developing in-house media teams and orienting them around bold, well-measured decisions. You operate effectively in a matrixed environment and build trust across analytics, brand, and commercial partners.
• Fluency in reach, frequency distribution, and audience saturation, with the ability to translate reach measures into demand impact and build a media playbook that grows awareness and household penetration to drive total demand.
• We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.

Benefits

• Health & Wellness
• Medical, Dental, Vision, and Life Insurance
• Healthcare & Dependent Care FSA
• Mental health support via Wellness Coach and Calm Health
• Pet insurance discount
• 10 Wellness Days per Year (Final Friday of every month)
• Free Ritual subscription during your tenure
• Annual Wellness Stipend
• Monthly wellness activities
• Financial & Career Support