Responsibilities

• Own and manage paid media campaigns across LinkedIn Ads, Google Ads, Microsoft Ads, Meta, and other relevant platforms.
• Plan and execute campaign launches, including targeting, budgets, bidding, tracking, and creative coordination.
• Manage multiple client accounts and ensure campaigns are delivered on time and aligned with business goals.
• Monitor campaign performance, budget pacing, and delivery, proactively identifying and resolving issues.
• Develop and implement paid media strategies based on client objectives and target audiences.
• Analyse campaign performance and turn data into actionable recommendations.
• Optimise campaigns across audiences, creatives, bidding strategies, budgets, keywords, and landing pages.
• Plan and manage A/B tests across audiences, messaging, creative, and landing pages.
• Track key metrics such as CPL, CPA, CTR, CPC, conversion rates, and pipeline contribution.
• Identify trends and opportunities to improve campaign efficiency and performance.

Requirements

• 3–5 years of hands-on paid media experience, ideally in an agency or B2B marketing environment.
• Strong experience with one or more platforms such as Google Ads, LinkedIn Ads, Meta, or Microsoft Ads.
• Experience managing campaign budgets and making data-driven optimisation decisions.
• Strong understanding of paid media fundamentals, targeting, bidding, conversion tracking, and attribution.
• Experience with GA4, HubSpot, CRM platforms, or similar marketing technology.
• Strong analytical, problem-solving, and organisational skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and priorities independently.
• Comfortable working cross-functionally and directly with clients.
• Proactive mindset and strong attention to detail.

Preferred

• Google Ads, Meta, or LinkedIn certifications.
• Experience working with B2B SaaS or technology companies.
• Experience with Looker Studio or other reporting tools.
• Familiarity with attribution tools or B2B marketing technology.
• Experience connecting paid media performance to pipeline and revenue.
• Experience presenting campaign performance directly to clients.

Benefits

• Global flexibility: Work from anywhere as part of a fully remote team.
• Flexible vacation: Take time off when you need it.
• Cultural diversity: Work with a diverse, globally distributed team.
• Recharge days: Dedicated time to recharge and maintain work-life balance.
• Diverse tech clients: Work with a variety of startups and technology companies.
• Grow your expertise: Own real B2B campaigns and deepen your skills across paid media, analytics, and performance marketing.