Responsibilities

• Media Planning Strategy and Innovation (30%)
• Influence and support the brand team(s) marketing objectives in all aspects of paid media, serving as their thought partner on how media drives both consideration and action
• Oversee day-to-day strategy and planning with media agencies to ensure agency strategic output of media plans, channel strategies and learning agendas
• Own annual, quarterly and campaign-level planning, pacing and optimization frameworks
• Create an environment of innovation, rigor and test and learn culture that elevates the team capabilities in analytic rigor, creative storytelling and media innovation
• Media Performance Measurement, Optimization and Outcomes (20%)
• Lead performance benchmarks, ongoing reviews and optimization discussions
• Partner with Analytics on translating MMM, attribution and incrementality tests into paid media strategies
• Partner with internal media ops, internal analytics team and external agencies to support:
• Ensure reporting accuracy, completeness, and data quality KPI tracking and dashboard updates

Requirements

• 10+ years of experience in paid media, digital marketing, or media strategy
• Experience working with media agencies or in a leadership role on the agency side
• Deep digital and traditional expertise across local and national channels
• Demonstrated ability leading media strategy and generating insights from data to optimize performance over time
• Excellent cross-functional collaboration and communication skills
• High attention to detail and commitment to operational accuracy
• Strong organizational and process orientation with comfort managing approvals and leading process documentation.
• Collaborative, accountable, and energized by strategy and optimal performance.
• Bachelor’s degree required, MBA a plus.

Preferred

• Experience working with franchise or co-op marketing structures a plus.
• MBA a plus.

Benefits

• Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay.
• Get early access to 50% of your earned wages at any time through our myFlexPay program.