Paid Media Specialist - Social Media

Responsibilities

• Create paid social media advertising accounts and campaigns across all platforms per the latest best practices
• Optimize paid social media advertising campaigns on a monthly basis for optimal performance
• Review Social Media Associates’ tasks, ensuring campaigns are set up optimally and offering feedback and support as needed
• Analyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly client-facing insight notes
• Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance
• Work collaboratively in a team environment
• Show thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and services
• Keep pace with paid social media industry trends, sharing articles and updates from platform representatives to the team
• Participate in content creation such as social media blogs, webinars, and internal and external resources
• Assist with training of Paid Social Media Associates and Specialists

Requirements

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• Basic knowledge of the paid digital marketing landscape
• Proficiency with Microsoft Word, PowerPoint, and Excel
• 2 years of relevant work/internship experience in the paid digital marketing space
• Data analysis experience preferred, particularly experience analyzing digital campaign metrics to measure success
• Working knowledge of or experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads

Preferred

• Familiarity with Asana or other project management tools a plus