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Carnegie

Brand

3.6
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face.We are Carnegie.
Founded in 1985
Westford, Massachusetts, USA
429 employees (132 in marketing)
www.carnegiehighered.com
100% recommend to a friend
100% positive business outlook

People

Founders and leadership

Gary Colen
Gary Colen
Chief Executive Officer
At the company for 4 years 5 months

Marketing leadership

Katherine Sentissi
Katherine Sentissi
SVP, Digital Marketing
At the company for 10 years 4 months
Zach Beerger
Zach Beerger
Vice President, Marketing
At the company for 15 years 8 months
Trent Gilbert
Trent Gilbert
Vice President, Enrollment and Marketing Solutions
At the company for 2 years 7 months
Rebecca Hofstetter
Rebecca Hofstetter
VP, Content and SEO
At the company for 10 years 2 months

Hiring contacts

Genevieve Jackson
Genevieve Jackson
Talent Acquisition Specialist
At the company for 4 years 4 months

Hiring activity

Open marketing jobs over time

19 open now

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Private Equity, 2 years ago

Funding history

Feb 2024

Private Equity Round Carnegie

Oct 2020

Private Equity Round Carnegie

Audience

Monthly website visitors
27.1K
Month over month+47.7%
Quarter over quarter+8.3%
Top sourceDirect (57.4%)
Ad budget per month$0.0
Average search rank39
Traffic source mix
Direct
57.4%
Search
31.8%

News

Carnegie Mellon lays off 75 employees at engineering institute amid federal funding shifts
Oct 10, 2025 • Higher Ed Dive
Carnegie Hall Puts Spotlight on Japan This November
Sep 22, 2025 • Carnegie Hall
University of New Haven Elevated in Prestigious Carnegie Research Classifications
Aug 27, 2025 • University of New Haven

Links

www.carnegiehighered.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +11% year over year
Referral
6.4%
Social
3%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

67.8K

12-mo growth

—

Monthly growth

+3.4%

Salaries

Help build salary transparency at Carnegie

Share your compensation anonymously to see full data.

Contribute

Open positions19 open marketing positions

Carnegie logo

Assistant Director, Social Media

Carnegie

USA (Remote)

In-houseFull-time
4 months ago
Carnegie logo

Assistant Director, Paid Search

Carnegie

USA (Remote)

In-houseFull-time
4 months ago
Carnegie logo

Slate Communications Strategist

Carnegie

USA (Remote)

In-houseFull-timeMid level1+ years exp.
4 months ago
Carnegie logo

Assistant Director, Paid Search, Individual Contributor

Carnegie

Westford, MA (Remote)

In-houseFull-time
4 months ago
Carnegie logo

Assistant Director, Paid Search

Carnegie

Westford, MA (Remote)

In-houseFull-time
4 months ago
Carnegie logo

Assistant Director, Paid Search, Manager

Carnegie

Westford, MA (Remote)

In-houseFull-timeSenior level3+ years exp.
4 months ago
View all 19 jobs

Carnegie insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1985
Headquarters
Westford, Massachusetts
Employees
201-500
11% growth last 12mo
Marketing team
132
31% of company
45 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 11% last 12 months · More mature
Trend
2023-02-27 -> 2025-12-29
Headcount (12 months)
+11%
Last funding round
25 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
27.1K
Month over month+47.7%
Quarter over quarter+8.3%
Top sourceDirect (57.4%)
Traffic source mix
Direct
57.4%
Search
31.8%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 2.8K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+239
Ad budget per month
$0.0
Average search rank
39

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

67.8K

12-mo growth

—

Monthly growth

+3.4%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2024-02-01 -> 2026-01-01
Open jobs growth
—
Biggest role change
—
Latest open role
Slate Enrollment Data Specialist

Marketing team size

Shows saved marketing team size.

132
31% of the company • 45 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

9 years
Based on 7 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 132.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.6 / 5
Work-life balance
3.5 / 5
Culture
4.6 / 5
Diversity & inclusion
3.8 / 5
Recommend to a friend
100%
Positive business outlook
100%

Funding

Shows saved funding data.

Last raise
Private Equity
2 years ago
Funding details
Amount raised
—
Last round
Private Equity
Last fundraise
2 years ago

News

Shows saved company news.

Carnegie Mellon lays off 75 employees at engineering institute amid federal funding shifts
Oct 10, 2025 • Higher Ed Dive
Carnegie Hall Puts Spotlight on Japan This November
Sep 22, 2025 • Carnegie Hall
University of New Haven Elevated in Prestigious Carnegie Research Classifications
Aug 27, 2025 • University of New Haven
6.4%
Social
3%
Paid referral
1.1%