The Assistant Director of Social Media is responsible for the management and oversight of paid social media advertising that aligns with our higher education clients' overall marketing objectives. They help analyze the performance of paid social campaigns and prepare recommendations for our clients. Working closely with the Senior Director, they ensure the team stays well-versed on best practices across all platforms, as well as brainstorm ways to move the social team forward. The Assistant Director, Social Media, and Digital Strategy will have the opportunity to manage 2-3 employees on the Social Media team.

Duties and Responsibilities:

Social Media Campaign Management

• Oversee the work of the paid social media associates and specialists in the setup of complex campaigns across platforms per the latest best practices
• Optimize social campaigns for key clients, and assist more junior team members’ optimizations
• Work with Digital Strategists to dictate the paid social strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals

Reporting and Analysis

• Analyze campaign performance effectively based on monthly data trends seen in the platform and Google Looker Studio dashboards to create monthly insight notes that are client-facing
• Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance

Internal Team

• Work collaboratively in a team environment
• Show thoughtful leadership through contributions in team meetings, including bringing forward ideas around process improvements, new best practices, and ways to test new ideas and services
• Keep pace with paid social media industry trends, sharing articles and updates from platform representatives
• Participate in content creation such as social media blogs, webinars, internal and external resources

Supervisory Responsibilities

• Assist the Senior Director, Social Media overseeing a team of social media associates and specialists
• Lead optimization training sessions on a weekly basis
• Responsible for the onboarding, training, and mentoring of new social team members, as well as the personal and professional growth of direct reports
• Oversee the allocation of client work and paid social campaign performance across the team
• Interview, hire, and train new staff

Knowledge/Skills/Abilities:

• Excellent attention to detail is a must
• Strong problem-solving skills and the ability to adapt to new technologies
• Demonstrated ability to work as part of a team and manage others while simultaneously managing independent workload/tasks
• Quick learner and ability to adapt to new and changing technologies
• Passion, energy, and enthusiasm for digital marketing, social media, and customer service/client success
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods

Credentials and Experience:

• Bachelor's degree required, Marketing/Advertising major or concentration preferred
• 3+ years of relevant work experience with paid social media advertising
• Knowledge of the digital marketing landscape and social media advertising
• Proficiency with Microsoft Word, PowerPoint, and Excel
• Data analysis experience, particularly experience analyzing digital campaign metrics to measure success
• Proficient in managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads
• Familiarity with Asana or other project management tools is a plus