Responsibilities

• Lead the strategic planning and day-to-day management of FAU’s primary social media channels.
• Develop and execute integrated social media campaigns aligned with university goals.
• Establish content governance, voice, and best practices across institutional accounts.
• Identify emerging platforms, tools, and trends to keep FAU at the forefront of digital engagement.
• Oversee the creation and curation of high-impact, platform-specific content (photo, video, motion, and written storytelling).
• Partner with designers, videographers, and campus contributors to produce compelling, brand-aligned content.
• Ensure all content reflects FAU’s brand standards, accessibility guidelines, and inclusive storytelling practices.
• Define KPIs and use analytics to measure performance, optimize content, and inform strategy.
• Translate data into actionable insights and regularly report on growth, engagement, and campaign success.
• Benchmark against peer and aspirational institutions.

Requirements

• Master's degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience; or a bachelor's degree from an accredited institution in an appropriate area of specialization and four years of appropriate experience required.
• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or related field preferred.
• Experience developing editorial calendars, campaigns, and performance reporting
• Demonstrated success managing brand or organizational social media accounts
• Ability to manage multiple projects in a fast-paced environment
• Strong analytical mindset with experience interpreting social and digital performance metrics.
• Proficiency in multimedia content creation (photography, video production, editing tools such as Adobe Creative Suite or similar)
• Strong storytelling ability with excellent writing, editing, and content planning skills
• Expertise in social media platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube) and management tools such as Sprout Social.

Preferred

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or related field preferred.

Benefits

• Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family), Dental, Vision, Life Insurance, Flexible Spending plans, Employee Assistance Program (EAP) and much more.
• State retirement options including tax-deferred annuities and Roth 403(b) plans.
• State employees Public Service Loan Forgiveness (PSLF) program.
• Sick Leave Pool Program.
• Paid time off (eligible employees) including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President’s discretion).
• Paid Community Engagement Volunteer Service Day
• Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment. For in-unit faculty, the EESP program may be extended to spouses and dependent children (eligibility rules apply).
• For details on FAU's amazing offers visit us at https://www.fau.edu/hr/benefits/index.php