Assistant Director, Content and Social Media Strategy

Responsibilities

• Develops and oversees the Graham School content strategy and ongoing editorial calendar to ensure blog content aligns with the guiding marketing and communications plan and meets the needs of learners.
• Establishes a content style guide for the Graham School, in alignment with the UChicago brand.
• Liaise with others in the Graham School to identify content opportunities. Conducts interviews and research to develop thorough content and creative briefs for freelancer and agency partners.
• Produces high-quality, engaging content including articles, videos, infographics, and other multimedia formats.
• Works with freelance writers and the SEO agency to develop blog content that meets the needs of learners, aligns with Graham voice and tone, and is optimized for search engine results.
• Conducts interviews of students and donors, and draft articles highlighting their experiences.
• Refreshes ageing blog content to maintain relevance for organic search engine rankings.
• Performs content audits and leverages Google Analytics to assess content performance.
• Conducts content gap analyses to determine additional content needs.
• Ensures consistency across all content, including websites, social media channels and other promotional assets.

Requirements

• Education: Minimum requirements include a college or university degree in related field.
• Work Experience: Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.
• Certifications: ---

Preferred

• Bachelor's degree in marketing, communications, or related field.
• Proven experience in content creation and social media management.
• Strong writing and editing skills to create engaging content.
• Proficiency in Google Analytics, Wordpress, Hootsuite, Canva, and Active Campaign is strongly preferred.
• Excellent communication and interpersonal skills.
• Detail-oriented with a focus on quality and accuracy.

Benefits

• The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.