Sr Marketing & Communications Associate

Responsibilities

• CRM (InterAction) - Review and validate daily contact updates in the Data Change Management Inbox. - Create and manage Marketing and Working List folders. - Build complex searches to generate targeted contact lists. - Manage list imports and exports. - Develop and format Business Development reports upon request. - Extract, analyze, and report on data from CRM and email marketing systems to generate insights on events, client engagement, and business trends. - Manage unsubscribe requests in compliance with the Firm’s privacy policy. - Ensure ongoing compliance with global data privacy regulations, staying current on requirements and best practices. - Ensure the integrity of critical contact lists to improve the efficiency of event and mailing communications. - Assists the Marketing Technology Specialist with the following: - Maintain accurate and complete data for the Firm’s top clients and personnel by building subsidiary company trees, researching new contacts, and performing periodic data checks. - Develop and execute schedules for data hygiene, including duplicate cleansing, updating incomplete records, standardizing country fields, and merging address data. - Process employee hires and departures in the CRM system. Email Marketing (Vuture) - Support the Marketing Technology Specialist with day-to-day administration of the Vuture platform, including basic user account setup and troubleshooting; escalate permissions and system-level configuration changes. - Partner with Marketing, Business Development, Communications, and IT to ensure effective, on-brand, and data-accurate communications. - Create, test, and deploy email campaigns, newsletters, and other Firm communications using Vuture templates and tools. - Monitor and analyze campaign performance through Vuture’s reporting features, tracking KPIs such as engagement rates and campaign effectiveness. - Integrate Vuture campaigns and forms with InterAction lists, contacts, and fields to ensure accurate tracking of engagement, contact, and event data.

Requirements

• Bachelor’s degree in Marketing, Communications or related field preferred
• Experience with CRM and Email Marketing platforms. Three years of InterAction experience and one year of eMarketing experience, Vuture preferred
• Proficient with MS Office applications – advanced proficiency with Excel preferred
• Strong attention to detail & highly organized
• Ability to work independently, meet multiple tight deadlines and deliver detailed and accurate work product

Benefits

• RRD’s benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.