Assistant Director, Web Content

USA (Remote)

$70K/yr – $90K/yrManager5+ years expFull time

Posted 4 weeks ago

Job Summary

Own and drive large content programs from strategy through execution, coordinating website redesigns, freelancer workflows, and emerging AI-assisted processes to accelerate delivery and improve thought leadership.

  • Lead content strategy and planning for large site redesigns
  • Oversee contractor onboarding, timelines, and final deliverables
  • Develop AI-driven workflows and cross-team process improvements

Job Description

Responsibilities

  • Large Content Projects
  • Build strategy and writing plans for large website redesigns
  • Manage workflows, timelines, revenue recognition schedules, and reporting
  • Work with other teams to build and improve processes over time
  • Build AI-assisted workflows that help the team work faster and deliver better content
  • Contractor Management
  • Onboard freelancers to new projects with clear creative direction and full documentation
  • Assign content and deadlines, and set clear expectations
  • Review all freelancer content, give feedback, and prepare final client deliverables
  • Build tracking systems for completed and remaining work

Requirements

  • Associate or bachelor’s degree, or equivalent life/work experience
  • 5+ years of experience in professional writing and/or SEO and AEO
  • Strong editing and grammar skills, with close attention to detail
  • Excellent organizational skills
  • Experience with content management systems like WordPress or Drupal
  • Experience with Google Analytics, Google Search Console, and keyword research tools
  • Higher education marketing experience is a plus but not required
  • Strong communication and time management skills for a remote team
  • Comfort learning and switching between multiple technology platforms on a regular basis
  • Ability to work at a computer for long periods

Preferred

  • Higher education marketing experience is a plus but not required
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Carnegie

3.6 Glassdoor

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face.We are Carnegie.

Founded in 1985
Westford, Massachusetts, USA
429 employees (132 in marketing)
100% recommend to a friend
100% CEO approval

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

See all Carnegie salaries

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Feb 2024
    Private Equity
  • Oct 2020
    Private Equity

Traffic Signals

Monthly Visitors
27.1K
Traffic Source Mix
Search
31.8%
Direct
57.4%
Referral
6.4%
Social
3%
Paid
1.1%

Headcount Trend

Current headcount: ~433
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Assistant Director, Web Content

Carnegie · USA · Remote