Content Marketing Specialist

Responsibilities

• Write, edit, and publish high-quality blog posts, social media copy, bylined articles, and other content that showcases Flashpoint's intelligence and expertise.
• Coordinate with stakeholders to deliver high-quality content on time and aligned with Flashpoint's brand and marketing priorities.
• Interview analysts and other subject matter experts to translate technical research, proprietary data, and emerging threat insights into accessible, engaging stories.
• Contribute to research reports, guides, thought leadership, and other pillar assets that support Flashpoint's brand and go-to-market priorities.
• Partner with our Design and Social Media teams to develop engaging visuals, animations, videos, and other creative assets that extend the reach and impact of our content.
• Develop content that supports media opportunities, thought leadership initiatives, and marketing campaigns, and repurpose existing research into new formats to reach broader audiences.
• Apply SEO and generative engine optimization (GEO) best practices to strengthen visibility across traditional search engines and AI-powered discovery platforms.
• Apply AI-powered tools and develop workflows that improve content creation, editing, optimization, and repurposing while identifying opportunities to increase efficiency, creativity, and quality.
• Partner with Revenue Marketing to track content engagement, organic visibility, and website performance, using insights to optimize existing content and inform future priorities.

Requirements

• Experience in content marketing, copywriting, journalism, communications, or a related field, including creating digital content such as blog posts, social media copy, articles, and marketing materials.
• Strong writing, editing, and storytelling skills, with a portfolio of work that demonstrates your ability to make complex subjects clear and engaging.
• Strong analytical and interviewing skills, with experience translating research, data, and subject matter expertise into accessible content.
• Hands-on experience using AI tools to develop or improve workflows, with examples of how you've applied AI to solve problems, improve efficiency, or enhance results.
• Working knowledge of SEO principles and an understanding of how AI-powered search is changing content discovery.
• An interest in content performance and using data to improve engagement, visibility, and business impact.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
• A collaborative mindset, openness to feedback, and enthusiasm for learning and applying new approaches.

Benefits

• Diversity . Flashpoint is committed to fostering, cultivating and preserving a culture of diversity, inclusion, belonging, and equity. We recognize that diversity is key to achieving our vision. We believe that every person and their experiences contribute to building a work environment and products and services that will change the world.
• Culture and Belonging. Our company’s culture isn’t something you join, it’s something you build and shape, and each person's unique backgrounds and experiences contribute to who Flashpoint is and will become. You will have ample opportunities to connect with coworkers through various communication channels and company-funded virtual events: book clubs, happy hours, committees, DIBE discussion group, Donut mixers, local team member meetups and much more.
• Perks. Flashpoint understands that personal wellness is one of the keys to a happy, healthy and productive work environment. That’s why we also prioritize health and wellness perks like gym reimbursements, expensed lunches, cool cultural initiatives and inclusive employee events.
• Career Growth. Flashpoint is invested in the growth of our team members and understands that frequent, two-way feedback is critical to that growth. We encourage regular one-on-ones with your manager, a regular schedule of performance reviews, learning and development opportunities, and guidance through formalized career paths; whether that be towards being a great manager, being a great individual contributor, or a lateral move to gain breadth of knowledge and experience.