Storytelling and Marketing Lead

Responsibilities

• Becoming an expert and trusted partner in your vertical. You’ll work closely with Sales and Customer Success to proactively identify opportunities
• Regularly speaking to customers to develop a deep understanding of frontline work and AI
• Forward planning your integrated Marcomms strategy. You’ll have high ownership to design and execute on a range of activities including:
• Customer stories via our website, video, blog, one-pagers and social
• PR, partner and influencer marketing
• Sales and BDR enablement via slides, outreach sequences, training and ABM
• Demand generation via paid and organic channels
• Webinars, podcasts and virtual events
• Long form thought leadership including ebooks and research reports
• Newsletters and email communications

Requirements

• A high level of autonomy and ownership. As the sole marketer for your vertical, it will be your job to build strong relationships with customers, colleagues, and the knowledge necessary to tell stories effectively.
• A t least 4 years’ relevant experience. You have experience with some combination of social media, content marketing, email marketing and/or demand generation.
• Hunger to level up your Marcomms capabilities. You’ll have deep curiosity to level up in new disciplines to become a true Swiss Army Knife of Marcomms, and the ability to swiftly learn and use tools like Hubspot, Webflow, Figma and Customer.io .
• Excellent written and spoken English. You write in clear, concise, human English and can tailor messages to audiences, whether senior government officials, frontline staff, or prospective employees.
• Creativity. There is no playbook, you’ll be writing it with the support of other Marcomms Leads from across Beam.