Content Marketing Manager

Responsibilities

• Develop and execute a scalable, full-funnel content marketing strategy aligned with GTM priorities and business goals to support pipeline growth, accelerate the buyer journey, and address evolving customer needs.
• Own the editorial calendar and content planning process, supporting product launches, campaigns, and always-on programs across digital channels while maintaining brand voice, tone, and messaging consistency.
• Collaborate cross-functionally with Product Marketing, Demand Gen, Sales, Customer Success teams to align content with buyer personas, product positioning, and distribution strategies.
• Repurpose and amplify high-performing content into diverse formats—such as webinars, short-form videos, blog posts, and carousel assets—to extend reach and engagement across owned and paid channels.
• Create compelling, thought leadership-driven content in partnership with internal subject matter experts, transforming complex ideas into clear, engaging narratives that build authority and audience trust.
• Optimize content for search and discoverability, leveraging SEO best practices, keyword targeting, and technical enhancements to increase organic traffic and visibility.
• Track and analyze performance across key KPIs, including traffic, engagement, conversion rates, and influenced pipeline, to evaluate effectiveness and identify areas for improvement.
• Apply data-driven insights and A/B testing to continuously refine content strategy, messaging, and formats—ensuring content resonates with target audiences and meets performance goals.
• Leverage AI content creation tools to streamline content workflows, boost efficiency, and maintain high-quality standards at scale.
• Explore and implement generative AI applications for audience segmentation, personalized CTAs, content personalization, and micro-targeted messaging across the funnel.

Requirements

• 5+ years of experience in content marketing at a B2B SaaS organization, ideally supporting multiple product lines.
• 2+ years of managing SEO principles & optimization strategies/iterations.
• 1+ year of experience owning AI tools for content creation and marketing analytics
• Previous experience supporting the Professional Services industry is ideal.
• Exceptional writing and editing skills with a knack for simplifying complex concepts.
• Proven ability to manage multiple content projects and stakeholders in a fast-paced environment.
• Strategic thinker with a bias for execution and experimentation .
• Interested in a hybrid role, coming onsite -/+ 3 days per week.

Preferred

• Previous experience supporting the Professional Services industry is ideal.

Benefits

• Competitive salary and bonus.
• Company pays 100% of benefits, including medical, dental, vision, disability and life insurance.
• 401k with generous company match.
• Hybrid work schedule - In office 3 times a week.
• Generous time off and paid company holidays.
• Paid Parental Leave
• Fresh fruit, snacks, cold brew coffee/tea, soda and sparkling water.
• Latest AI-powered tech stack & tooling.
• Onsite gym.