Principal Content Marketing Manager, LTS Integrated Marketing

Responsibilities

• Develop audience-first content marketing strategies that connect business priorities, customer needs, market insights, thought leadership, and product narratives across the LinkedIn Talent Solutions portfolio.
• Identify and shape distinctive editorial territories where LinkedIn can contribute a credible point of view, build sustained authority, and create value for talent and business decision-makers.
• Translate complex topics related to talent, learning, skills, work, and AI into clear, compelling narratives and content experiences across web, editorial, social, video, email, executive, and partner channels.
• Build integrated content programs that connect flagship thought leadership, customer stories, product narratives, executive perspectives, and always-on content into a cohesive ecosystem rather than a series of standalone assets.
• Create strategic briefs, editorial frameworks, and content plans that align Integrated Marketing, Product Marketing, Communications, Brand, Creative, Lifecycle Marketing, and agency partners around shared audience and business objectives.
• Develop scalable approaches for translating research, customer insight, subject-matter expertise, and existing intellectual property into multiple high-value formats and experiences.
• Partner with executives, customers, creators, and subject-matter experts to uncover differentiated perspectives and develop credible, engaging thought leadership and market storytelling.
• Evolve content strategy for an AI-driven discovery environment, applying modern search, content architecture, structured content, and emerging optimization practices to improve visibility, authority, and audience value.
• Define success metrics, evaluate content performance, and use audience signals and business data to continuously improve editorial priorities, content investments, and distribution strategies.
• Champion AI-first ways of working, using AI and agentic workflows to accelerate research, insight development, content creation, optimization, measurement, and operational efficiency while maintaining strong human judgment and editorial standards.

Requirements

• 10+ years of experience in content marketing, editorial strategy, thought leadership, brand storytelling, journalism, communications, or related disciplines.
• Experience developing audience-first content strategies and integrated editorial programs across multiple channels and formats.
• Experience translating complex business, technology, or market topics into clear, engaging narratives for senior audiences.
• Experience leading complex, cross-functional initiatives and influencing stakeholders across multiple teams without formal authority.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent experience.

Preferred

• Exceptional editorial judgment, writing, and storytelling skills, with the ability to identify ideas that are distinctive, relevant, and valuable to an audience.
• Experience developing thought leadership, research-driven content, executive content, customer storytelling, or recurring editorial programs.
• Experience marketing SaaS, HR technology, talent, learning, AI, or enterprise software solutions.
• Experience designing integrated content architectures and audience journeys across owned, earned, social, executive, creator, and partner channels, with a clear approach to content distribution, amplification, and reuse.
• Deep understanding of modern content discovery and distribution, including Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), content architecture, structured content, and evolving AI-driven search and discovery behaviors.
• Experience using audience research, performance data, and customer insights to guide editorial decisions and demonstrate business impact.
• Strong executive communication, stakeholder influence, and cross-functional collaboration skills.
• Ability to operate effectively at both strategic and execution levels, from defining an editorial opportunity to shaping and improving the resulting content.
• Demonstrated systems thinking, intellectual curiosity, and comfort navigating ambiguity in a complex organization.
• Experience applying AI, automation, and emerging technologies across content research, development, optimization, personalization, and measurement, with a strong understanding of where human editorial judgment and subject-matter expertise remain critical.