Responsibilities

• Plan, launch, and manage paid media campaigns across Meta and Google
• Monitor performance daily and optimize to improve ROAS, CPA, and other core KPIs
• Develop targeting strategies based on client goals and customer profiles
• Write briefs for the creative team (ad copy, graphics, video assets)
• Write high-performing ad copy
• Prepare monthly performance reports with clear, actionable recommendations
• Stay current with platform updates, tools, and best practices

Requirements

• Proven track record managing paid Meta and Google campaigns for brands or agencies
• Strong working knowledge of Meta Ads Manager and Google Ads
• Experience optimizing for sales and lead generation (not just traffic or awareness)
• Ability to implement and troubleshoot tracking (Meta Pixel, Conversions API, Google Tag Manager, etc.)
• Strong analytical skills and ability to translate data into strategy
• Ability to leverage AI tools to increase speed, productivity, and quality while maintaining originality, strategic thinking, and high-quality, human-centered work.

Preferred

• Experience with LinkedIn Ads, TikTok Ads, X Ads, or Amazon Ads
• Familiarity with landing page optimization and CRO principles
• B.A. or higher degree in marketing or related field

Benefits

• 401(k) with company match
• Health insurance
• Company-provided laptop
• Paid time off
• Performance-based bonus opportunities