Paid Media and Performance Marketing Specialist

Responsibilities

• Execute and manage day-to-day paid media campaigns across Meta, Google Ads, TikTok Ads, AppLovin, and other digital advertising platforms.
• Set up campaigns, audiences, budgets, creative, and tracking in partnership with the broader digital team.
• Monitor campaign performance and make ongoing optimizations based on established goals and performance trends.
• Maintain campaign calendars, documentation, budgets, and performance reporting.
• Stay current on platform updates, new advertising capabilities, and emerging opportunities.
• Handle administrative/mailing duties as needed by the manager.
• Other duties as deemed necessary by management.
• Manage day-to-day paid search activity across Google Search, Shopping, Performance Max, and emerging search platforms.
• Build and maintain keyword lists, match types, negative keywords, ad groups, search campaigns, and ad copy.
• Monitor search term reports and identify opportunities to improve targeting and reduce inefficient spend.

Requirements

• 3-5 years of experience in paid media, digital marketing, performance marketing, ecommerce, or a related field.
• Experience working with analytics tools such as GA4, Shopify Analytics, Triple Whale or similar platforms with an ability to interpret campaign performance and identify opportunities for improvement.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong written and verbal communication skills.