Company overview

VB Cosmetics is a manufacturing company engaged in the creation and sale of cosmetics and personal care products. It has successfully transitioned from its beginnings as a private label manufacturer of its inventions to building its own global brands of clean, nature- and science-based, functional and proprietary beauty products. Its transformational product called Dazzle Dry, a quick-dry nail polish system, is living up to these attributes, earning awards and accolades and revolutionizing the nail industry, creating a class of its own in this crowded market filled with brands vying for a fraction of this market offering products that are essentially the same. Dazzle Dry uses a new set of materials different from other brands. Our well-equipped analytical laboratory allows us to test every drum of raw materials before they are released for use in production.Women are validating our claims of five minute dry time, longevity of wear (7 to 14 days) which rivals that of gels and easy removal using regular polish remover without damage to their natural nails. In fact, our customers report that their nails have grown healthier and stronger by switching exclusively to Dazzle Dry.
Founded in 1993
Chandler, Arizona, USA
60 employees (8 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +7.1% year over year

Audience

Monthly website visitors
383.3K
Month over month+8%
Quarter over quarter+59.9%
Top sourceDirect (57.5%)
Ad budget per month$16.6K
Average search rank54.6
Traffic source mix
Direct
57.5%
Search
33.6%
Referral
4%
Social
3.6%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

4.2K

12-mo growth

+107.2%

Monthly growth

+78.3%

Links