Retail Marketing Specialist

Responsibilities

• Own Amazon listing optimization and conversion strategy, including titles, copy, keywords, imagery, SEO, A+ Content, and other PDP elements.
• Develop and execute ongoing A/B testing across Amazon listings to improve CTR, conversion, and PDP performance.
• Own hands-on Amazon PPC management across Sponsored Products, Sponsored Brands, and Sponsored Display, including campaign setup, keyword strategy, bid optimization, budget management, and ongoing optimization.
• Coordinate day-to-day Amazon operations with external agency (catalog administration, storefront updates, product setup, troubleshooting).
• Manage catalog integrity, launches, assortments, promotions, and seasonal updates with external agency and internal teams.
• Monitor reviews, competitive activity, category trends, and search behavior; escalate issues.
• Analyze Amazon sales, traffic, conversion, search, advertising, and inventory to identify opportunities.
• Internal point of contact for Amazon agency to set priorities and review performance.
• Manage day-to-day e-commerce operations across Nordstrom.com and other retailer sites; optimize product listings and digital content.
• Ensure product content is accurate and aligned with brand guidelines; manage catalogs, assortments, availability, promotions across platforms.

Requirements

• 3 - 5 years of relevant experience in e-commerce, Amazon Seller Central, marketplace management, retailer.com, Shopify B2B and related field.
• Bachelor’s degree in marketing, Business or a related field preferred.
• Proven hands-on experience managing and growing an Amazon business through Seller Central.
• Hands-on experience managing Amazon Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Experience with Shopify B2B.
• Experience with retail media platforms such as Criteo is preferred.
• Demonstrated experience managing product catalogs, digital content, assortments and product information across multiple digital platforms.
• Strong analytical skills with the ability to interpret sales and e-commerce performance data and translate insights into actions.
• Strong communication, organization, and cross-functional collaboration skills.
• Beauty, CPG, or consumer brand experience is preferred.

Preferred

• Cross-functional collaboration experience across E-Commerce, Marketing, Sales, Creative, and Customer Service.