Shopper Insights Manager

Responsibilities

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research.
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies.
• Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in.
• Manage project set up by:
• Partnering with key stakeholders to gather key inputs and stim for testing
• Supporting questionnaire set up, design and internal reviews and quality checks
• Project management and timelines of key phases and deliverables
• Determine and recommend best research methodology to address business questions
• Vendor Management:
• Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment

Requirements

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field.
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget.
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Strong ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Strong ability to develop marketing and pricing strategy.
• Strong knowledge of media production, communication and dissemination techniques and methods