Growth Marketing Manager - Paid Media & Athlete Acquisition

USA (Remote)

$80K/yr – $120K/yrSenior Level3+ years expFull time

Posted 22 hrs ago

Job Summary

Own and optimize paid advertising, athlete acquisition, GTM strategy, CRM-driven conversion, local marketing, and analytics across Meta Ads and related platforms.

  • Own end-to-end Meta Ads campaigns and creative testing
  • Drive qualified leads, bookings, and ROI for athletes
  • Build repeatable GTM campaigns for franchises and territories

Job Description

Responsibilities

  • Paid Advertising: Personally build, manage, and optimize Meta Ads campaigns, budgets, audiences, and creative testing.
  • Athlete Acquisition: Generate qualified leads, bookings, and paying athletes while improving acquisition costs and marketing ROI.
  • GTM Strategy: Develop repeatable go to market campaigns for existing territories and new franchise launches.
  • CRM and Conversion: Use SGP, our proprietary web based platform, to optimize lead tracking, automation, follow up, and enrollment conversion.
  • Local Marketing: Improve Google Business Profiles, local SEO, and franchisee marketing performance.
  • Analytics: Track campaign performance, conversion rates, and athlete enrollment using Meta Ads Manager, GA4, and CRM reporting.

Requirements

  • 3+ years of hands on Meta Ads experience with proven results.
  • Experience with franchise, multiple location, or local service marketing.
  • Strong understanding of lead generation, CRM systems, marketing automation, and conversion tracking.
  • Ability to independently manage budgets, optimize campaigns, and improve results.
  • Working knowledge of Google Ads, Google Analytics 4, and local SEO.
  • Strong analytical skills, ownership, and communication.

Salaries

Posted range

$80K/yr – $120K/yr

Taken straight from the job posting.