Paid Media Manager - Remote at American Cancer Society | USA | $65K/yr – $80K/yr

American Cancer Society

Paid Media Manager - Remote

USA (Remote)

$65K/yr – $80K/yrMid Level5+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own media planning and execution with a data driven approach, aligning with the AOR and ACS and internal teams to drive acquisition, retention, and reactivation; integrate first party data and analytics to steer budget, channel mix, and measurement.

Own media relationships and translate briefs into tactics across paid social, search, and programmatic.
Lead first party data strategy and audience modeling to optimize acquisition, activation, and reactivation for key segments.
Collaborate on web analytics, KPIs, and attribution to inform planning and improve media performance.

Job Description

Responsibilities

Serve as the day-to-day relationship holder with the media AOR and ACS. 25%
Execute in-house ad-hoc social and search media investments and strategies. 5%
Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables. 25%
Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments. 15 - 25%
Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying. 10%
Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance. 10%

Requirements

Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
5+ years of media planning experience.
Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager. While this role lends itself to strategic work, being fluent in media planning and execution is necessary.
Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
Pro-cient with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments. LiveRamp or similar platform experience is a plus.
Capability to navigate the web privacy landscape, and familiarity with measurement & attribution solutions like Conversions API (CAPI).
Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI
Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.
Customer focus - Builds strong customer relationships and delivering customer-centric solutions.
Cultivates innovation - Creates new and better ways for the organization to be successful.
Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals.
Drives results - Consistently achieves results, even under tough circumstances.
Builds effective teams - Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Drives vision and purpose - Paints a compelling picture of the vision and strategy that motivates others to action.
Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio a plus.

Nice to have

Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
LiveRamp or similar platform experience is a plus.
Familiarity with measurement & attributions solutions like Conversions API (CAPI).
Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio a plus.

Benefits

ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills.

American Cancer Society

3.5 Glassdoor

The American Cancer Society is a leading cancer-fighting organization with a vision to end cancer as we know it, for everyone. We are the only organization improving the lives of people with cancer and their families through advocacy, research, and patient support, to ensure that everyone has an opportunity to prevent, detect, treat, and survive cancer. Learn more at cancer.org or by calling us at 1-800-227-2345.

Founded in 1913

Atlanta, Georgia, USA

7.9K employees (725 in marketing)

www.cancer.org

63% recommend to a friend

75% CEO approval