Responsibilities

• Own and scale paid acquisition across channels including Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms
• Build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not just clicks
• Develop channel strategy across search, paid social, retargeting, and experimentation budgets
• Test ad copy and creative angles tailored to technical audiences.
• Partner closely with creative, content, and product marketing to ship high-performing ad concepts and landing page iterations
• Manage campaign structure, keyword strategy, audience segmentation, and bidding to improve CAC and payback
• Own measurement and attribution, with support from ops and engineering: tracking setup, conversion quality, offline conversion imports, and incrementality testing
• Analyze performance trends and communicate results clearly through dashboards, reporting, and weekly insights
• Run structured experiments to identify new growth levers (new audiences, formats, offers, onboarding flows)
• Collaborate with sales, lifecycle, and data teams to improve lead quality and conversion rates downstream
• Stay current on platform changes, AI-driven campaign formats, and new opportunities in the paid media ecosystem