Paid Media Lead

Responsibilities

• Lead the development and execution of integrated, full-funnel media strategies that support North America brand, customer acquisition, retail, and lead generation objectives.
• Translate business and marketing priorities into data-driven media plans that drive measurable growth and align with customer journey goals.
• Own media performance across key business metrics, providing strategic insights, forecasting, and optimization recommendations to maximize results.
• Partner cross-functionally with Marketing, Digital, Insights, Operations, Finance, and agency teams to align media investments with business objectives.
• Lead media agency relationships, providing strategic direction, managing performance, and ensuring best-in-class execution and innovation.
• Drive testing, measurement, and continuous improvement initiatives across channels, audiences, creative, and media tactics to enhance effectiveness and efficiency.
• Identify emerging media trends, technologies, and opportunities, translating insights into actionable strategies that advance marketing and business performance.
• Communicate media strategies, performance results, and recommendations to senior leadership, influencing decisions through clear, data-driven storytelling.

Requirements

• High School Diploma or Equivalent Required
• Bachelor's Degree Preferred
• 8+ years of experience in media planning, performance marketing, or integrated marketing.
• Proven success developing and optimizing full-funnel media strategies across multiple channels and large-scale budgets.
• Experience leading media agencies and managing external partner relationships.
• Strong understanding of media measurement, performance analytics, and marketing technology platforms (e.g., Salesforce Marketing Cloud, Adobe Analytics, CM360, Meta).
• Excellent analytical, problem-solving, and data-driven decision-making skills.
• Strong communication and stakeholder management capabilities, with experience influencing cross-functional teams in a matrixed environment.
• Demonstrated ability to independently lead complex initiatives from strategy through execution and deliver measurable business results.

Preferred

• - Automotive, powersports, or lifestyle brand experience.
• - Familiarity with attribution, audience strategy, and customer data platforms.

Benefits

• We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more.