Responsibilities

• Plan, coordinate, execute, and optimize marketing campaigns across multiple brands and business units.
• Coordinate campaign timelines, creative assets, audience targeting, offers, promotions, and deployment schedules.
• Support inventory, incentive, event, retention, lead generation, and customer engagement marketing campaigns.
• Recommend campaign improvements based on performance and business objectives.
• Own the email marketing calendar and campaign execution process.
• Build, schedule, test, deploy, and monitor email marketing campaigns.
• Build targeted customer audiences and segments to support campaign performance and customer engagement.
• Create, manage, and optimize paid social advertising campaigns across Meta platforms.
• Develop audience targeting and re-targeting strategies to support lead generation and campaign performance.
• Assist with campaign budgeting and performance evaluation.

Requirements

• 3+ years of experience in digital marketing, campaign management, email marketing, paid social advertising, or related marketing disciplines.
• Experience with email marketing, audience segmentation, and customer targeting strategies.
• Experience managing paid social advertising campaigns and campaign performance.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Comfortable using AI-powered platforms as part of daily marketing responsibilities.

Preferred

• Working knowledge of Canva, Adobe Creative Suite, and Microsoft Office Suite.
• Uses data and performance insights to guide marketing decisions.
• Strong campaign execution and project management skills.
• Creative thinker with strong problem-solving abilities.
• Strong collaboration and communication skills with the ability to work effectively across multiple departments and business units.
• Ability to adapt and work across multiple brands and business units.
• Brings new ideas, makes recommendations, and takes ownership of marketing campaigns.

Benefits

• Training & Growth - Paid hands-on training, career development, and clear advancement opportunities
• Work-Life Balance - Flexible PTO, sick leave, holiday pay, volunteer time off
• Health & Wellness - Medical, dental, vision, supplemental insurance, employer-paid life insurance, employee assistance program, Anytime Fitness discount
• Financial Perks - 401(k) with company match, Christmas Club savings/matching, annual boot allowance reimbursement, company uniforms, employee referral program
• Discounts & Extras - Employee discounts on products/services, supportive team culture built on collaboration & learning