Responsibilities

• Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.
• Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.
• Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after.
• On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube.
• Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers.
• Build, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native, and any new platform we test into.
• Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working.
• Read multi-platform data and explain what's actually happening, not just what each platform reports about itself.
• Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics.
• Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.

Requirements

• 3+ years buying paid media at meaningful scale $250K+ monthly, with hands-on Meta and Google experience as the foundation
• Multi-platform fluency: you've built and optimized campaigns on at least 2-3 platforms beyond Meta and Google (AppLovin, NewsBreak, Pinterest, native, programmatic, etc.)
• Strong analytical chops: at home in Sheets/Excel, can pull the right view in Looker Studio or equivalent, and read a P&L well enough to translate ad metrics into business impact
• Comfort with attribution chaos: you can reconcile what Meta says, what Shopify says, and what GA4 says, and explain it to a CFO without hand-waving
• Sharp on tracking and measurement: pixels, CAPI, server-side events, conversion APIs, UTMs
• A clear point of view on testing: how to design clean tests, when to call a winner, when to kill a loser
• Strong written communication: Slack updates, weekly performance reports, ad-hoc explanations to non-paid-media stakeholders
• Asks the right questions before acting. We'll trust you with real money in real accounts; you need to know what you don't know, and ask for it
• Comfortable juggling multiple accounts in parallel with shifting priorities, without dropping balls

Preferred

• Experience scaling DTC/ eCom brands past $250K/month on Meta
• Mobile UA experience (AppLovin)
• Familiarity with MMM, incrementality testing, or geo holdouts
• Experience briefing creative for performance: you don't make it, but you know what works
• Comfort with Shopify, GA4, or other eCom/analytics backend reporting