Responsibilities

• Plan, manage, and execute paid distribution of full-funnel digital advertising campaigns.
• Strategically plan and recommend media mix and spend levels based on client goals and opportunities.
• Develop compelling ad campaigns on the following channels: Paid Search, Paid Social, Programmatic/Display, Video/CTV, Metasearch, Sponsored Listings, and Geotargeting
• Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights.
• Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies.
• Execute day-to-day platform, audience, creative and copy optimizations within campaigns, using best practices and A/B tests.
• Implement pixels/tags with Google Analytics and Google Tag Manager, and monitor performance meticulously.
• Manage paid media budgets and allocations, recommending levels of spend across categories and pacing. Ensure full, on-time, and efficient delivery of paid campaigns.
• Build Looker Studio dashboards; deliver weekly insights, monthly narratives, and quarterly strategy readouts tied to business outcomes.
• Evaluate impact of paid media efforts on the desired outcomes; make recommendations on strategies to drive results.

Requirements

• 3-6 years of professional experience working in paid digital advertising at a brand, agency, or similar.
• Demonstrated expertise in digital media planning, managing, and executing digital advertising campaigns.
• Platform expertise in Meta Ad Manager and Google Ads.
• Comprehensive experience in building holistic digital media plans across diverse paid channels, with the ability to articulate how each medium supports the overall media strategy.
• Deep understanding of marketing principles, including audience segmentation and funnel optimization (i.e. targeting behaviors, demographics, purchase behavior, etc.).
• Solid grasp of the current digital media landscape, paired with a passion for exploring emerging platforms and tools that enhance efficiency and engagement.
• Strong project management and prioritization abilities, with ability to manage several requests from clients at a time.
• Advanced analytical capabilities, with proven skill in transforming complex data sets into clear, actionable insights and strategic recommendations.
• Experience with Google Analytics 4, Google Looker Studio, and Google Tag Manager.
• Bachelor's degree in Marketing, Advertising, Data Analytics, or related field

Preferred

• Experience or understanding of leisure entertainment industry, including hospitality, travel, tourism, entertainment, or attractions.
• Proficiency in digital analytics and understanding of attribution modeling; ability to tie advertising efforts to commercial impact.
• Adaptability to shifting priorities and championing change in the work environment when appropriate.
• Attention to detail and ability to meet deadlines in a fast-paced environment.
• Experience managing expectations from stakeholders (internal or external).

Benefits

• A great opportunity for variety and creativity in advertising projects.
• Opportunity for professional development and to work alongside a team of highly knowledgeable individuals from all areas of business and industries.
• Invaluable experience working with companies in a variety of industries.
• A collaborative, team-oriented, and high-performing atmosphere, with company-wide in-person meetups.
• Ability to work remotely 100% of the time.
• 100% coverage of Health Insurance, dental, and vision care insurance.
• 401K program including employer match.