Lead paid media campaigns across Google Ads and Meta Ads to drive ROAS and scalable growth.

• Own end-to-end campaign planning, execution, and optimization.
• Analyze performance data and adjust strategies to meet KPIs.
• Coordinate with marketing to align objectives and messaging across channels.

Responsibilities

• Plan, create, and manage paid media campaigns on platforms including Google Ads and Meta Ads (Facebook & Instagram).
• Conduct thorough audience research to identify target demographics and optimize campaign performance.
• Monitor and analyze campaign metrics, adjusting strategies based on performance data to meet KPIs.
• Create and test compelling ad copy and visuals to enhance engagement and click-through rates.
• Manage budgets effectively and ensure optimal allocation of resources across various campaigns.
• Compile weekly and monthly reports on campaign performance, insights, and recommendations for improvement.
• Work closely with the marketing team to align campaign objectives with company goals.
• Participate in brainstorming sessions to develop creative strategies that capture audience interest.
• Stay updated on industry trends and emerging technologies to ensure innovative campaign approaches.

Requirements

• 2+ years of experience in paid media buying, particularly with Google Ads and Meta Ads.
• Strong understanding of PPC strategies, audience targeting, and conversion optimization.
• Demonstrated ability to manage budgets and drive return on ad spend (ROAS).
• Proficient in data analysis and performance tracking using tools like GA4, Google Tag Manager, and other analytics platforms.
• Exceptional communication and collaborative skills to work in a team environment.
• Creative mindset with a knack for developing compelling ad content.
• Ability to perform in a fast-paced, dynamic work environment and adapt to changing priorities.