Responsibilities

• Develop and execute influencer marketing campaigns that align with brand goals and target audiences
• Collaborate with influencers to create authentic content including videos, photos, and written posts that resonate across platforms such as Instagram, TikTok, Facebook, and more
• Monitor social media trends and leverage tools like Hootsuite, Buffer, and Adobe Creative Suite to optimize content scheduling and performance
• Conduct social listening to gather insights on audience preferences and industry developments
• Utilize SEO strategies and keyword research to enhance content visibility and engagement
• Analyze media performance metrics using Google Analytics, web analytics, and marketing online analytics tools to measure campaign effectiveness
• Maintain strong relationships with influencers, partners, and internal teams to ensure seamless communication and campaign execution

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for high-quality content production
• Strong knowledge of social media marketing platforms including Facebook Advertising, Hootsuite, Buffer (application), and related tools
• Expertise in SEO, keyword research, web analytics, and marketing analytics to drive data-informed decisions
• Excellent writing skills for compelling content writing and proofreading that captures audience interest
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail
• Familiarity with branding principles, public relations strategies, e-commerce practices, and relationship management techniques

Benefits

• Flexible schedule