Paid Advertising Specialist

Responsibilities

• Campaign Management and Optimization
• Onboarding clients and setting up ad campaigns on platforms such as Google Local Service Ads, Google Ads, Microsoft Ads, and Facebook (Meta) Ads.
• Managing existing ad campaigns to maximize performance and ROI.
• Monitoring incoming leads to verify lead quality and ensure accurate lead tracking.
• Managing lead tracking numbers and creating landing pages for ad campaigns.
• Creating Meta ad graphics and short-form creative assets using client-supplied content.
• Client Communication and Reporting
• Creating monthly reporting videos to explain KPIs and campaign performance to clients.
• Regularly communicating with clients via email, phone calls, and Google Meet to address questions, provide updates, and offer suggestions for improving lead conversion rates.
• Coaching clients on best practices for optimizing their campaign results.

Requirements

• Must be a Tampa Bay Area resident for this hybrid position.
• Fluent and articulate writing and communication skills, including the ability to conduct client meetings and phone calls with professionalism.
• Proficiency with technology, AI tools, and adaptability to new processes and platforms.
• Strong organizational skills and attention to detail.
• Problem-solving skills and flexibility in finding solutions.
• Ability to work independently while meeting deadlines.
• Knowledge of digital marketing principles.
• Experience with data analysis and managing a professional workspace.
• 1 year of advertising experience through internships, study programs, previous roles, etc.

Preferred

• Familiarity with industries we serve (e.g., home services, healthcare, legal, and wedding vendors).

Benefits

• 401K (1:1 up to 3% match - option for 3.5% match on 4% contribution, after 1 year of employment), Vision Insurance, Dental Insurance, Health Insurance, 80 Hours of PTO per year, and more.
• Opportunities for career development and advancement within the company.
• Schedule: Full-time, hourly
• Monday - Friday, 8am - 5pm