Responsibilities

• Lead the strategy, execution, and optimization of the brand’s owned content ecosystem, including blog content, website content, organic social media, community engagement, and influencer partnerships.
• Responsible for developing connected content experiences that strengthen brand relevance, deepen consumer relationships, improve discovery and engagement, and turn audience, community, and creator insights into measurable business impact.
• Lead initiatives that advance our brands and strengthen our reputation worldwide.
• Mentor and uplift emerging talent while pushing your own growth and influence.
• Put purpose into practice — embedding sustainability, access and social impact into every decision.
• Model the challenger mindset: question complexity, act with integrity and make things radically simple.
• Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
• Develop and manage the owned content strategy across priority channels, including blogs, website content, organic social media, community touchpoints, and creator-led content, ensuring content, cadence, channel roles, and messaging align to brand objectives and campaign priorities.
• Own the integrated content editorial calendar in partnership with brand, creative, innovation, media and agency partners, translating business priorities into channel-right content plans for blog, website, organic social, community, and influencer programs.
• Lead organic social media planning and execution across priority platforms, including content themes, publishing cadence, platform best practices, creative inputs, and performance optimization.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, Journalism, English, or a related discipline; equivalent relevant experience may be considered.
• 5+ years of experience in content marketing, organic social media, community management, influencer marketing, digital marketing, brand marketing, or agency-side social strategy.
• Demonstrated experience managing owned content channels, including website or blog content and organic social media calendars, for a consumer brand, retailer, agency, or high-growth organization.
• Hands-on experience supporting influencer or creator campaigns from planning through measurement, including briefs, contracting inputs, disclosures, and performance reporting.
• Strong writing, editing, and storytelling skills with the ability to adapt voice and message by channel, audience, and objective.
• Comfort using social analytics, listening, scheduling, content management, web analytics, and influencer management tools to inform decisions and report results.
• Ability to thrive in fast-paced, cross-functional environments with a strong bias for action.