Operations Marketing Manager

Minneapolis, MN (Hybrid)

$90K/yr – $100K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end partner marketing that spans email, post-purchase, and marketplace programs while coordinating cross-functionally to launch and optimize revenue-predictive initiatives.

  • Own end-to-end execution across multiple marketing channels.
  • 5+ years in marketing operations, partner marketing, or revenue-focused roles.
  • Cross-functional coordination across Partnerships, Marketing, Analytics, Legal, Product, and external partners.

Job Description

Responsibilities

  • Execute partner marketing programs. Own end-to-end execution across channels including email, post-purchase, marketplace, and performance-based initiatives.
  • Drive performance through analytics. Establish KPIs, reporting frameworks, and test-and-learn strategies to improve conversion, yield, and ROI.
  • Identify growth opportunities. Surface upsell, expansion, and optimization opportunities within existing partner programs.
  • Support new business launches. Help bring new initiatives to market, including marketplace integrations and emerging monetization models.
  • Enable technical execution. Partner with Product and Technology teams to operationalize integrations that support marketing activation and revenue capture.
  • Lead go-to-market readiness. Develop launch plans, checklists, and post-launch optimization strategies for new offerings.
  • Connect cross-functional teams. Act as the central point of coordination across Partnerships, Marketing, Analytics, Legal, Product, and external partners.
  • Typical/expected % of overnight travel: less than 5%
Jostens logo

Jostens

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here: https://f.io/HIAsH659

Founded in 1897
Minneapolis, Minnesota, US
2.8K employees (493 in marketing)

Traffic Signals

Monthly Visitors
4.1M
Monthly Google Ads Budget
$32.7K
Traffic Source Mix
Search
24.9%
Direct
65.6%
Referral
8.4%
Social
0.4%
Paid
0.6%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
161 (5% of company)
Median Career Experience
11 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$640M
Last Raise
$450M
Private Equity, 1 years ago

Funding History

  • Nov 2024
    Private Equity • $450M
  • Nov 2024
    Debt Financing • $190M

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