Responsibilities

• Execute a daily Pinterest strategy by creating and scheduling high-quality organic content.
• Set up, monitor, and optimize Pinterest Ad campaigns (Promoted Pins) to drive traffic and conversions.
• Design visually stunning Standard Pins, Video Pins, and Idea Pins.
• Conduct keyword research and write SEO-optimized pin titles, descriptions, and board descriptions.
• Manage and curate niche-specific boards (e.g., Organic Bathrooms, Terracotta Kitchens).
• Track performance for both organic and paid efforts, providing monthly reports on growth and ROI.
• High-Fidelity Visual Storytelling: Create high-definition macro video pins (45–90 seconds) highlighting the tactile textures of Marble Systems natural stone tiles & slabs and Country Floors' artisanal tiles.
• Digital Moodboards: Utilize Pinterest’s Collage and Remix tools to pair our stones with complementary interior elements (e.g., brass fixtures, paint swatches) for complete room visualizations.
• Catalog & E-Commerce Integration: Optimize our Pinterest Catalog Feed to ensure Dynamic Product Pins accurately reflect inventory and drive users directly to our sample order pages.
• Long-Tail SEO & Seasonal Planning: Target highly specific keywords (e.g., "bookmatched marble master bath ideas") and schedule seasonal content 3–6 months ahead of peak renovation seasons.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
• Proven experience in Pinterest marketing (organic growth and paid ads).
• Hands-on experience with Pinterest Ads Manager.
• Strong visual aesthetic and graphic design skills (Canva, Adobe Creative Suite, and AI programs).
• Deep understanding of Pinterest SEO and search intent.
• Excellent English copywriting skills with a focus on luxury branding.

Preferred

• Experience in the architecture, design or building materials industry .
• Familiarity with the US and European architectural and design markets .