Responsibilities

• Develop and execute customer-facing content across email, web, landing pages, in-product messaging, and digital advertising channels.
• Support lifecycle marketing initiatives focused on customer acquisition, onboarding, engagement, retention, and reactivation.
• Write, edit, and optimize marketing copy tailored to specific audiences and customer journeys.
• Create personalized communications and content experiences that drive customer engagement and product adoption.
• Partner with Product Marketing, Design, Creative, Analytics, and Product teams to execute integrated marketing campaigns.
• Manage campaign timelines, stakeholder reviews, approvals, and deliverables to ensure timely launches.
• Maintain consistency and quality across a high volume of marketing assets and touchpoints.
• Analyze customer insights and campaign performance data to identify opportunities for content optimization.
• Build strong relationships across cross-functional teams and help drive alignment in a complex stakeholder environment.

Requirements

• Experience in content marketing, lifecycle marketing, CRM marketing, growth marketing, or product marketing.
• Strong copywriting and editing skills with the ability to tailor messaging for different audiences.
• Experience managing marketing campaigns across multiple digital channels.
• Familiarity with customer segmentation, personalization strategies, and customer journey marketing.
• Excellent project management and organizational skills.
• Ability to manage multiple priorities while maintaining strong attention to detail.
• Experience working cross-functionally with various business, marketing, and product teams.
• Experience within marketing technology products, SaaS solutions, digital platforms, or related products is preferred.

Preferred

• Opportunity to work on highly visible customer engagement and growth initiatives.
• Blend of creativity, strategy, and execution with direct impact on business outcomes.
• Exposure to cross-functional teams across marketing, product, design, and analytics.
• Fast-paced environment with a steady pipeline of campaigns and projects.
• Great fit for someone looking to deepen expertise in content, lifecycle, and growth marketing while working on innovative digital products.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)