Online Marketing Specialist

New Jersey, USA (Hybrid)

$50K/yr – $65K/yrMid LevelFull time

Posted 2 hrs ago

Job Summary

You will own multi-channel lead generation campaigns and insights, driving optimization across Google and Meta Ads while also expanding visibility in AI-powered search and reporting on lead sources across SEO, SEM, and related channels.

  • Own campaign performance and optimization across Google and Meta Ads
  • Analyze AI-powered search platforms and AI Overviews to inform strategy
  • Create and maintain reporting on lead sources and performance with actionable insights

Job Description

Responsibilities

  • manage and optimize multiple Google and Meta Ads lead generation campaigns.
  • improve visibility in AI-powered search, including Google AI Overviews, ChatGPT, Gemini, and other AI search platforms.
  • create reports and analyze online consumer lead sources, including SEO, SEM, SMO and third parties.

Requirements

  • Experience with Google Ads and Meta Ads
  • Knowledge of SEO, SEM, SMO, and AI-powered search, with an interest in learning emerging optimization techniques.
  • Must be detail-oriented with strong organizational and multi-tasking skills.
  • Proficient in Microsoft Excel.
  • Ability to work effectively in teams and independently.
  • Self-starter, proactively identify and resolve problems.
  • Flexible, team player approach at all times.
  • Some programming knowledge a plus (Ex: PHP, MySQL, Python).
  • Keen interest in learning new data tools and platforms.
  • A short commute to our Basking Ridge office as we are in office 4 days per week.

Preferred

  • Gemini/ChatGPT/Claude Deep Research and Agent usage.
  • AI design and no-code software platforms

Benefits

  • Competitive Base Salary.
  • Individual performance bonuses.
  • Company-wide bonuses - annual and milestone based.
  • Stock options.
  • Medical, dental and vision healthcare insurance.
  • Health oriented work environment including sit/stand electric desks/treadmills
  • Fun company events, foosball, table tennis
  • Subsidized continuing education with office hour flexibility, offsite training courses.
  • Open management structure encourages communication, feedback and promotions.

Salaries

Posted range

$50K/yr – $65K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,395 salaries.

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Online Marketing Specialist

Lawyer.com · New Jersey, USA · Hybrid