Digital Media Marketing Manager

Responsibilities

• Lead the design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic) to maximize ROI and hit aggressive performance goals.
• Direct external media agencies and strategic partners, ensuring flawless execution, holding them accountable to performance targets, and guiding them to adopt data-backed optimization tactics.
• Act as the primary liaison to the MarTech and Data Science teams. You won't build the dashboards from scratch, but define the requirements, KPIs, and data structures needed to evaluate media efficiency and budget pacing.
• Go beyond standard reporting by designing and overseeing rigorous A/B tests, geo-experiments, and incrementality tests to prove causal media impact.
• Partner with MarTech on the strategic implementation and QA of tracking mechanisms (GA4, GTM, server-side tagging, UTM taxonomies) to ensure seamless data flow from ad platforms into our data warehouses.
• Strategic Budget & Mix Ownership: Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation based on modeling and inference.

Requirements

• Bachelor's degree or equivalent practical experience.
• 8 years of progressive experience in digital media strategy, buying, and optimization, with a significant emphasis on data-driven performance marketing.
• Proficient in Google Analytics (GA4) and tracking technologies (e.g., GTM, pixel implementation), with the ability to troubleshoot data discrepancies between media platforms and internal systems.
• Experience managing substantial media budgets, driving agile resource allocation, and presenting complex performance data to executive leadership.
• Experience managing media agencies and leading cross-functional internal partnerships (MarTech, Creative, Data Science).
• Experience with collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights.

Preferred

• Experience designing and executing complex incrementality tests, geo-experiments, or collaborating on Media Mix Modeling, Multi-Touch Attribution projects.
• Familiarity with SQL or data visualization tools (Looker, Tableau) to independently query data and validate dashboard logic alongside technical teams.
• Understanding of modern privacy-centric tracking architecture (Conversions API, clean rooms like Ads Data Hub)
• Experience with telecom and/or subscription service business models, focusing heavily on customer acquisition cost (CAC), retention, and lifetime value .