Digital Marketing Manager

Madison, WI (Remote)

$95K/yr – $105K/yrMid Level3+ years expFull time

Posted 18 hrs ago

Job Summary

Own and optimize the end-to-end digital strategy for franchise performance across paid search, paid social, SEO, local search, websites, and CRM automation, while leading performance reviews with franchise owners and turning data into local action plans and budgets.

Lead the onboarding and training of new franchisees for campaigns, listings, lead tracking, and ramped-up performance
Scale AI-enabled campaigns and build playbooks that franchise owners can adopt

Job Description

Responsibilities

Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation
Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans
Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training
Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI
Lead and develop two direct reports
Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions
Build our answer engine optimization (AEO) roadmap so Voda wins in AI-powered search
Pilot AI-enabled campaigns, conversational lead capture, and automated follow-up
Scale the pilots that work into simple playbooks franchise owners can adopt

Requirements

3-5 years of digital marketing experience, including supporting franchise owners in a franchise system or a franchise-focused agency
Hands-on skill with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation, and landing-page conversion
Experience managing agencies, budgets, and people
A track record of using data to grow leads and revenue
Hands-on experience applying AI to marketing, plus a working knowledge of AEO

Preferred

Bonus: HubSpot, GA4, Google Tag Manager, Google Business Profile, SEMrush. We care more about results than checking every software box.

Voda Cleaning & Restoration Corporate

Dedicated to delivering reliable, high-quality services to the Jersey City, NJ community, we specialize in water damage restoration, carpet cleaning, and more. With a strong commitment to customer satisfaction, the Voda team focuses on restoring comfort and cleanliness to homes and businesses. Every project is handled with care and professionalism, ensuring you receive the best possible service from start to finish.

Founded in 2025

Jersey City, New Jersey, USA

1 employees

myvoda.com/jersey-city-nj

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,395 salaries.

See all Digital Marketing salaries See more Digital Marketing jobs

See all Voda Cleaning & Restoration Corporate salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

36.3K

Monthly Google Ads Budget

$98.8K

Traffic Source Mix

36.3%

Direct

29.7%

Referral

6.3%

Social

3.7%

Paid

24%

Headcount Trend

Current headcount: ~1

News about Voda Cleaning & Restoration Corporate

Voda Cleaning & Restoration Celebrates 100th Franchise Owner Milestone

Oct 15, 2025 • PR Newswire

Voda Cleaning & Restoration Appoints Sae Lee as Chief Financial Officer and Chief Strategy Officer

Jul 29, 2025 • PR Newswire

Locally owned Voda Cleaning franchise opens in Williamson County

Apr 4, 2024 • Williamson Herald

Links

myvoda.com/jersey-city-nj

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